Head of Brand & Marketing - size? Group
Responsible to: Brand Director
Department: Marketing
Role Overview:
The role of the Head of Brand & Marketing will be responsible for developing and executing a comprehensive brand and marketing strategy that drives growth, engagement and customer loyalty within the size? Group.
As a key member of the leadership team, this role will see the creation and implementation of all marketing initiatives across digital, retail and experiential touch points across the size? Group.
It’s essential to have a deep understanding of brand strategy, a passion for product and the culture that surrounds it and the ability to leverage data drive impactful marketing campaigns that resonate across the diverse audiences within the size?, HIP and Footpatrol fascias.
Key Responsibilities
Brand Strategy
* Lead the development and refinement of the size? Group’s fascia’s (size?, HIP and Footpatrol) positioning and identity to ensure consistency across platforms and customer touchpoint. Championing the brand’s values, vision and narrative in alignment with the businesses over-arching goals
Marketing Leadership
* Oversee and manage the execution of omni-channel marketing campaigns, including retail execution, digital marketing, social media, content creation, influencer collaborations and experiential events
Retail Marketing
* Deliver size? Group’s marketing vision across the UK and European retail estate. Be knowledgeable about the targets and performance of stores, working closely with the retail team to pro-actively assess any performance issues and develop the tactical marketing retail solutions that may be needed to address these
Campaign Management
* Develop and implement the size? Group’s brand campaigns, aligned to the marketing vision and direction in a timely manner
Team Development
* Lead, mentor and grow a high-performing marketing team. Encourage collaboration, innovation and creativity within the teams to drive results and elevate the brand’s presence
Customer Engagement
* Drive consumer-centric marketing initiatives that strengthen the size? Group’s fascia’s (size?, HIP and Footpatrol) connection with its audience. Utilise insights from the Insight and Reporting team to help inform decisions to develop bespoke, personalised and relevant campaigns
Collaboration
* Work closely with the Buying, Retail, Merchandising and Digital teams to ensure cohesive messaging across all brand touchpoint, including in-store experiences, e-com and partnerships
Market Trends & Innovation
* Stay ahead of industry trends and emerging technologies. Identify new opportunities for the brand to innovate and engage with the consumer in relevant, impactful ways
Key Requirements
Passion for product, culture and the unique intersection of lifestyle and retail
Strong leadership, communication and interpersonal skills with experience in managing a team and driving alignment across multiple stakeholders
Experience working with brands, managing brand consistency and adapting strategies to regional nuances
Key Relationships
* Retail Team
* Visual Merchandising
* The Sharp Project
* 3PB
* size? Group Senior Leadership Team
* Channel Leads
Skills/Experience/Knowledge Needed
* Solid business acumen and knowledge of Retail KPIs
* Budget setting and management experience
* Experience in defining and setting strategy
* Ability to understand and analyse data and produce actionable insights
* Solid interpersonal, networking and negotiating skills
* Strong management, problem-solving and decision-making abilities
* Geographically mobile
* Works well in fast paced environment
* Extensive Retail Marketing experience within a brand or retailer
* People management experience
Role Competencies
* Formulating strategies and concepts
* Leading and supervising
* Deciding and initiating action
* Relating and networking
* Planning and organising
* Entrepreneurial and commercial thinking
* Analysing