Direct message the job poster from Neve Jewels Group
Austen and Blake is at a defining stage of its brand journey. We have strong foundations, loyal customers and a growing footprint. What we are building now is something more intentional, more emotionally connected and more premium in how it feels at every touchpoint.
This role exists to own that shift.
As Brand Experience and Marketing Director, you will take full responsibility for how the Austen and Blake brand shows up in the world. Not just in marketing, but in real experiences, behaviour, tone and detail. You will lead the brand strategically, while staying close to the work, shaping ideas, guiding execution and holding standards day in, day out.
This is a director-level role for someone who leads from the front, who is as comfortable in creative reviews, store walkarounds and campaign delivery as they are in strategy sessions.
Purpose of the role
To elevate Austen and Blake into a truly distinctive, premium jewellery brand by delivering a consistent, thoughtful and emotionally engaging experience across marketing, retail, digital and customer touchpoints.
Key responsibilities
Brand ownership and experience
* Act as the ultimate owner and guardian of the Austen and Blake brand
* Own and evolve brand experience principles, playbooks and non‑negotiables
* Ensure consistency of brand tone, look, feel and behaviour across all touchpoints
* Sweat the details that shape how the brand is felt, not just how it is presented
* Work closely with Retail, Sales and Operations to ensure the brand is lived in‑store and through customer interaction
Marketing and brand communications
* Lead all brand and marketing activity across social, PR, events, campaigns and storytelling
* Set direction for brand campaigns, launches and seasonal moments, staying close from concept through to delivery
* Ensure all communication feels human, warm, confident and premium
* Partner closely with the ecommerce team to align brand, content and experience across digital journeys
Creative and content leadership
* Set and uphold the creative vision across photography, video, content, campaigns and in‑store assets
* Personally review and shape creative output to ensure quality, consistency and brand alignment
* Guide how stories are told visually and verbally, ensuring clarity, emotion and intent
* Balance creative ambition with commercial reality without compromising standards
Team leadership
* Lead and develop teams across marketing, creative, content and copywriting
* Create a culture of ownership, pride and accountability
* Set clear expectations, give direct and supportive feedback and raise standards through example
* Be present and involved, supporting teams while staying close to execution
Product, merchandising and launch collaboration
* Work closely with Merchandising and Product teams on launches, positioning and storytelling
* Ensure collections are introduced in a way that feels emotionally compelling and commercially clear
* Shape how product is presented, described and experienced by customers
Cross‑functional partnership
* Work in close partnership with Retail, Ecommerce, Customer Experience and Operations teams
* Translate brand ambition into practical, executable actions across the business
* Act as a trusted brand voice at leadership level, balancing creativity with operational reality
Who we are looking for
* 10+ years’ experience working in brand, marketing or experience‑led roles, with time spent operating at senior or director level
* A proven background in premium, luxury or emotionally led categories such as jewellery, fashion, lifestyle or hospitality
* Experience leading and developing teams across marketing, creative, content and copywriting
* Strong instinct for brand, storytelling and customer experience, with the confidence to make clear decisions and stand behind them
* Comfortable setting direction while remaining close to the work, reviewing detail and ensuring execution is right
* High emotional intelligence, sound judgement and exceptional attention to detail
* Someone who takes pride in doing things properly and genuinely cares about how things feel for customers and teams
What this role is not
* Not a hands‑off strategy role
* Not a brand role disconnected from reality
What success looks like
* A clearer, more confident and more distinctive Austen and Blake brand
* Customers who feel genuinely cared for and emotionally connected
* Stores, campaigns and communications that feel aligned and intentional
* Teams who understand the brand and are proud to represent it
* A brand experience that is consistent, elevated and unmistakably Austen and Blake
Why this role matters
This is a rare opportunity to shape a brand at a meaningful moment, with real influence, real responsibility and the freedom to build something lasting.
If you believe a brand is built through experience, leadership and detail, and you want to be hands‑on in creating something special, we would love to hear from you.
Seniority level
* Director
Employment type
* Full‑time
Job function
* Marketing
Industries
Retail Luxury Goods and Jewelry
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