Senior Strategist - Campaigns & Propositions
Location: Hybrid between home and our Head Offices in London
Salary Range: £50,000 - £53,432 per annum (plus ILW, £3,344, if residing & working in London)
Hours: 35 per week
12 Months Fixed Term Contract (Maternity cover)
Are you ready to play a pivotal role within Mass Marketing & Fundraising at the British Red Cross? Acting as the voice of the supporter, can you bring strategic rigour to our creative ideas and campaigns? You'll ensure we recruit new supporters and build meaningful, long-term relationships with existing ones. Sitting at the heart of our mass fundraising proposition development, you'll shape how we show up to audiences across the supporter lifecycle.
As a strong collaborator, you'll work closely with our creative content, media, digital, data, insight and fundraising teams. Translating organisational priorities and audience insight into clear creative direction - from proposition and messaging frameworks to integrated campaign ecosystems. Ultimately driving income, engagement and long-term supporter value.
A day in the life of a Senior Strategist - Campaigns & Propositions:
1. Leading the creative direction for mass fundraising. Shaping propositions, territories, messaging frameworks and calls to action for both cold and...