Role type: Permanent
Location: Remote, UK
Salary: £75,000 + company benefits
Why Midnite?
Midnite is a next-generation betting platform that is built for today's fandom. We are a collective of engineers and designers who all share a passion for sports and gaming. We exist to bring fans closer to the games they love through the excitement of betting on their favourites.
Unlike the alternatives, Midnite doesn't feel like a website built two decades ago. Instead, it's a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that's truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome.
What You'll Do:
As our Head of Organic Growth, you will be the driving force behind our organic customer acquisition strategy, with a primary focus on the UK market. You will be instrumental in significantly expanding our reach and user base through expert-level execution of App Store Optimisation (ASO) and Search Engine Optimisation (SEO). This role demands a strategic leader who can navigate the complexities of digital search landscapes, particularly within the competitive iGaming sector.
Your main responsibility will be to conceive, develop, and implement a holistic organic growth strategy across all our digital touchpoints. You will be a recognised specialist in Apple App Store ASO, Google Play Store ASO, and Google Organic Search. Given the importance of our mobile applications, your extensive experience and proven track record in ASO will be paramount.
You will lead the charge in defining our content marketing strategy, ensuring it aligns with our organic growth objectives and resonates with our target audience. This will involve understanding search intent, identifying content gaps, and ensuring our content is optimised for both traditional search engines and emerging AI search paradigms. Furthermore, you will be our in-house expert on technical SEO, ensuring our platforms are perfectly structured for maximum search visibility.
Responsibilities:
* Develop and execute a comprehensive organic growth strategy, with a strong emphasis on ASO for both Apple App Store and Google Play Store, and SEO for Google Organic Search, specifically targeting the UK iGaming market
* Lead all ASO initiatives, including keyword research, app title and subtitle optimisation, description writing, screenshot and video optimisation, and conversion rate optimisation within app stores
* Drive SEO performance through advanced keyword research, on-page optimisation, technical SEO audits and implementation, link building strategies, and local SEO where applicable
* Define, develop, and oversee the content marketing strategy to support organic growth goals, including editorial planning, content creation guidelines, and performance measurement
* Stay ahead of industry trends, particularly in AI search and evolving search engine algorithms, integrating new approaches into our organic strategy
* Conduct in-depth technical SEO audits and work closely with product and development teams to ensure optimal website and app architecture, crawlability, indexability, and site speed
* Monitor, analyse, and report on the performance of all ASO and SEO initiatives, providing actionable insights and recommendations for continuous improvement
* Collaborate cross-functionally with product, marketing, design, and development teams to ensure seamless execution of organic growth strategies
* Manage and mentor a team (or future team) of organic growth specialists or freelance resources as needed
* Ensure all organic growth activities comply with UK gambling regulations and brand guidelines
Essential Experience:
* Minimum of 5 years of proven, hands-on experience in a senior organic growth, SEO, or ASO role, with a significant portion of that experience focused on App Store Optimisation
* Extensive and demonstrable expertise in ASO for both Apple App Store and Google Play Store is crucial. Please provide examples of successful ASO campaigns or significant app growth achieved
* Deep understanding and practical experience with Google Organic Search algorithms and SEO best practices, including technical SEO
* Solid experience in the iGaming, sports betting, or a highly regulated digital industry, specifically within the UK market
* Proven ability to develop and implement successful content marketing strategies
* Familiarity with emerging trends in AI search and its implications for organic growth
* Proficiency with leading ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action) and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog)
* Exceptional analytical skills, with the ability to translate complex data into clear, actionable insights and strategies
* Strong project management, organisational, and communication skills
* A proactive, data-driven, and results-oriented mindset
Desirable Skills:
* Experience managing and developing a team
* Understanding of wider digital marketing channels and their interplay with organic growth
*What's in it for you:*
* Shape our future: Play a key role in our team's success, where your voice matters, and you'll have a direct impact on shaping Midnite's future
* Connect and unwind: Take part in our quarterly gatherings where our community comes together to bond and have fun
* Comprehensive health coverage: Look after your well-being with our outstanding zero-excess health insurance plan, which includes optical and dental coverage
* Pension finder: Access to a pension pot finder service to help you keep track
* Simplify life: Take advantage of our nursery salary sacrifice scheme, allowing you to conveniently pay your child's nursery fees straight from your paycheck
* Work-life balance: Enjoy 25 paid holidays a year, plus generous paid maternity, paternity, and adoption leave, supporting you during life's most important moments
* Financial advice: You'll get access to expert financial advice and guidance
* Productive home office: We provide everything you need for a comfortable and ergonomic home setup, ensuring you're as productive as possible
* Flexible working: We embrace flexible working, allowing you to adjust your schedule when life's unexpected moments arise
* Latest tech made easy: With our salary sacrifice schemes, you can upgrade to the latest gadgets, household items, and mobile tech without the upfront cost
* Exclusive perks: Enjoy a wide range of discounts on retailers, groceries, and subscriptions, making life a little more affordable
* Grow with us: Expand your skills through internal and external learning opportunities while benefiting from access to mentorship programs that support your development
* Transparent compensation: We provide competitive pay with clear team bandings and salary grids, ensuring that salary discussions are simple and fair
* Constructive feedback: We foster a transparent culture, encouraging individual feedback and review sessions to help everyone improve
At Midnite, we're committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.