Freelance Paid Media Specialist — CoachScribe (Personar)
CoachScribe is an AI-powered coaching analytics platform that turns live session audio into instant performance insights. We're launching our desktop product and are looking for an experienced paid media specialist to build and manage campaigns from the ground up.
What You'll Be Doing
Setting up and managing paid campaigns across Google Search, Meta (Facebook/Instagram), and LinkedIn, targeting coaches and club/team buyers across five sport verticals: soccer, tennis, softball, baseball, and football. These represent our initial focus, with expansion into additional sports planned over time.
Initial setup will take place 2–3 days ahead of launch, followed by ongoing optimisation at approximately 1–2 days per week across a 90-day initial engagement.
Target Audiences
Two primary buyer personas, each requiring distinct messaging, channel strategy, and creative:
Individual Coaches — self-employed or academy-based coaches looking to professionalise their workflow, improve session feedback, and deliver measurable performance insights to their athletes.
Institutional Buyers — heads of sport, performance directors, club managers, and administrators making purchasing decisions for teams or squads.
What We Need From You
Proven B2B SaaS campaign experience, ideally with a prosumer or SMB product
Google Search: keyword strategy, ad copy, and negative keyword management
Meta: interest targeting and lookalike audience development
LinkedIn: job title, company size, and industry targeting
Conversion tracking setup with clean attribution from ad click through to demo or trial signup
Experience integrating paid media attribution into CRM workflows
Reporting on CPL by channel and vertical, with clear budget reallocation recommendations based on performance data
Awareness of emerging AI-driven search environments (e.g., OpenAI and similar platforms) is a plus
Budget
Indicative ad spend of £4,000–£5,000 per month across channels. UK and US markets will be managed separately. We're open to channel reallocation recommendations as performance data develops.
Engagement
This is a freelance contract role. Monthly retainer or day rate considered. Initial engagement of 30 days with option to extend.
Start Date
2nd March 2026
How to Apply
Please send a brief introduction, your day or project rate, and two or three examples of B2B SaaS campaigns you've run — including the channels used and results achieved.
We are looking for an individual freelancer for this role. Agency applications will not be considered.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Social Media Marketing, Facebook, Google Ads, Retargeting, Social Media Advertising, Lead Generation, Search Engine Optimization, LinkedIn Lead Generation, Instagram, LinkedIn Campaign Manager