We are seeking an organised, data-driven, and creative Individual Giving Officer to support the delivery of high-quality fundraising campaigns that inspire supporters and grow income for Southampton Hospitals Charity.
You will be responsible for planning and delivering engaging direct marketing campaigns across print, digital and email channels, with a particular focus on one-off appeals, regular donations, and incentivised giving products.
Working closely with the Marketing & Campaigns Manager and Marketing & Communications Officer, you will develop audience-led supporter journeys, compelling fundraising copy, and test-and-learn approaches to build lasting supporter relationships and maximise income from individual giving.
Main Responsibilities:
Campaign development and delivery
* Work with the Campaigns & Marketing Manager to plan and deliver a calendar of direct marketing campaigns across print, email, and digital, focused on income generation and donor retention.
* Work with the Marketing and Communications Officer to develop compelling, supporter-centred fundraising copy for appeals, donation forms, landing pages, emails, and stewardship content.
* Coordinate campaign production, from creative briefing to print and fulfilment, working with suppliers, designers, and mailing house partners as needed.
* Lead on campaign timelines and ensure activity is delivered on time and within budget.
* Work with colleagues across the charity to gather impactful case studies and project updates for use in donor communications.
* Manage and maintain campaign collateral such as templates, thank-you letters, and welcome packs, ensuring brand and message consistency.
Supporter journeys & stewardship
* Develop and implement supporter journeys for new and existing individual givers, ensuring timely and relevant follow-ups to donations.
* Identify opportunities to improve retention and upgrade rates through targeted communications and segmentation.
* Ensure all donor touchpoints (e.g. donation forms, thank-you pages, emails) provide an excellent experience.
* Collaborate with the Fundraising and Operation teams to ensure donor communications align with wider charity messaging.
* Support fundraising campaigns with tailored communications for regular givers, lottery players, payroll givers, and one-off donors.
Data & insight
* Work with Database & Insights Officer to segment data, analyse results, and inform decision-making.
* Regularly track and report on KPIs such as response rate, income, ROI, and donor retention.
* Lead on A/B testing within appeals and digital communications, using results to optimise future campaigns.
* Maintain accurate supporter data and adhere to GDPR, PECR, and fundraising best practices.
Collaboration & compliance
* Act as a liaison between fundraising and marketing to ensure coordinated and effective campaigns.
* Ensure all fundraising materials follow brand guidelines and ethical fundraising codes.
* Stay up to date with trends in individual giving and apply learning to test new ideas and improve performance.
* Where needed, provide cover or collaborative support for Marketing and Communications Officer during periods of annual leave.
Person Specification:
Knowledge and experience
* Experience working in the charity or healthcare sector
* Familiarity with direct debit, regular giving or payroll giving programmes
* Experience supporting or delivering multi-channel fundraising or direct marketing campaigns
* Excellent copywriting and editing skills for fundraising appeals
* Experience using CRM systems and data segmentation (Beacon preferred)
* Ability to manage external suppliers, designers and/or printers
* Understanding of GDPR, Fundraising Regulator guidance, and supporter consent
* Proficiency in Microsoft Office and online marketing platforms (e.g. Mailchimp, Google Analytics)
Skills, abilities, and behaviours
* Strong written and verbal communication skills with excellent attention to detail
* Ability to manage multiple projects with competing deadlines
* Confident analysing and interpreting data to guide decisions
* Strong organisational skills with a proactive, problem-solving approach
* Ability to work independently and as part of a close-knit team
* Comfortable working collaboratively across departments
* Empathy and understanding of supporter motivations and behaviour
* Commitment to the values and goals of Southampton Hospitals Charity