Private Patients Digital Communications Officer
Grade: Band 5. Contract: Fixed term 6 months. Hours: Part‑time 7.5 hrs per week.
The private patients digital communications officer will be responsible for managing the private patients website and social media channels. You will report to the Director of private patients with professional accountability to the senior communications manager in the corporate communications team.
Using your specialist expertise, you will be responsible for planning and delivering website content and managing social media activity across a range of accounts and channels. You will also be responsible for tracking the effectiveness and performance of social media against key performance indicators.
Main duties of the job
Manage and update private patient web pages on our new TrustPlus website, ensuring content is accurate, engaging, accessible and SEO‑optimised.
Social media and online presence
* Manage private patient social media channels, including content planning, scheduling and moderation.
* Monitor online engagement, respond to enquiries appropriately and escalated issues when required.
* Support online patient engagement, including private healthcare review platforms where appropriate.
Digital marketing and campaign delivery
* Plan, deliver and evaluate digital marketing campaigns to promote private patient services, consultants and facilities.
* Manage digital campaigns across paid, owned and earned channels (e.g. website, email, social media).
* Support the development of campaign briefs, messaging and content in line with brand guidelines.
* Work with clinical and TrustPlus colleagues to identify priority services and growth opportunities.
* Ensure consistency of message across digital channels, including social media, website and intranet, and other online tools.
* Report on social media activity outcomes, including paid activity.
* Improve and refine content for future activity.
* Ensure social media and digital assets comply with Trust and NHS identity, NHS Accessible Information Standard, and ASA regulations.
Person specification
Qualifications and Knowledge
* Degree, professional qualification, or equivalent relevant experience in communications and social media.
* Experience in a social media role in a similar organisation.
* Experience managing websites and Content Management Systems (CMS).
* Understanding of ASA regulations.
* Experience of commissioning high‑quality social media materials and managing external contractors.
Knowledge
* Experience of working with social media tools such as Hootsuite, content curation tools and digital analytics.
* Experience producing innovative, high‑quality content for a variety of audiences and channels.
The Trust is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all staff and volunteers to share this commitment.
We promote the wellbeing and safety of all our patients and carers by acting promptly on concerns, communicating effectively and sharing information appropriately, according to the standards determined by our policy and procedures. All posts working with vulnerable groups will be subject to an enhanced criminal records check upon appointment.
As part of our commitment to Equality and Diversity at LNWH, we are encouraging applications from BME candidates as we seek to ensure our workforce structures are representative of the communities we serve.
J-18808-Ljbffr