Sales Manager – Entertainment and Leisure
Location Birmingham
Salary: £40,000+
Fancy Joining a dynamic and rapidly expanding entertainment brand revolutionizing the social events space. The role is focused on driving high-value corporate event sales at a flagship Birmingham venue, with additional focus on relationship building, lead conversion, and event excellence.
Key Responsibilities
Develop, implement, and execute proactive sales strategies to generate and convert new corporate event leads, consistently achieving or surpassing revenue targets and KPIs set by the UK Sales Manager.
Own the entire B2B sales cycle—from prospecting and negotiation through to event planning, closing, and post-event follow-up to drive repeat business and increase overall spend per booking.
Build and manage a robust pipeline of corporate events including conferences, workshops, networking sessions, team-building events, and large social gatherings.
Design bespoke event packages in collaboration with operations, maximising upselling opportunities and guest experience for each client.
Actively engage in outreach to the corporate community, expanding the client base and growing event footfall throughout the year.
Collaborate with internal teams and external agencies to secure large event contracts, negotiate competitive deals, and elevate the venue's profile within the corporate sector.
Deliver accurate revenue reporting, share projections, and identify new business opportunities that drive sustained growth in the corporate events market.
Support the seamless on-site execution of major events, ensuring high standards, client satisfaction, and strong repeat business potential.
Drive internal engagement—mentor and inspire venue teams to adopt a proactive, sales-driven approach to events.
Required Skills & Experience
At least 5 years' proven B2B sales or corporate events sales experience, managing end-to-end large event delivery.
Demonstrated team management and leadership capability.
Expertise in sourcing, negotiating, and closing high-value corporate events.
Confident communicator with persuasive negotiation skills and commercial acumen.
Hospitality/events industry background and operational understanding.
Strong relationship builder; able to influence stakeholders at all levels internally and externally.
Highly self-motivated, resourceful, and innovative; able to work flexibly and manage multiple priorities to deadline.
Client-centric, solution-oriented mindset with meticulous attention to detail.
For more information on this or other Leisure, Fitness and Attractions vacancies contact or call David Allen on 02077902666
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