Industry Activation Strategist - Global Business Solutions - UK
Industry Activation Strategist - Global Business Solutions - UK
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Responsibilities
The Industry Activation Strategist team serves as a strategic partner to the Sales organization, delivering high-level industry insights and identifying opportunities to advance client maturity on our platform. We are responsible for driving incremental growth across key industries and verticals, while continuously enhancing our client-centric approach to help shape TikTok's next generation of sales teams.
This is an important role reporting to the Head of Client Solutions in UK Global Business Solutions team. The Industry Activation Strategist will have deep knowledge of the vertical industry business landscape, online advertising, consumption patterns and campaign measurement. This role will be responsible for conducting industry research, developing strategic yearly roadmap for high-value clients address key client/industry challenges, and generate insights that feed vertical-wide strategic priorities. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the vertical, and can clearly articulate how our product suite can help clients in the Vertical industry can grow their business on TikTok.
The Industry Activation Strategist will work cross-functionally, with the Client Solutions Managers, Brand Partnership Managers, Product Solutions & Operations, Global Business Marketing, Measurement, and Research & Insights teams.
Responsibilities
- Refine the approach to deepen key client's maturity approach on TikTok
- Collate vertical learnings & insights across various internal & external data sources (i.e. campaign data / learnings, platform user data, market data, case studies, product data, etc.)
- Identify winning campaign strategies / templates that can provide maximum business value and drive continuous consumption in the vertical
- Scale insights and strategies across the vertical to elevate client pitches and/or drive adoption & standardisation of winning campaign strategies
- Educate Sales, Marketing, Measurement and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients (i.e. thought leadership, product development, test & learn plans, etc.)
- Attend high-value client meetings as a key point of reference for clear and authoritative market research and industry insights
Qualifications
Minimum qualifications:
- Relevant vertical experience
- Proven experience with executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience in articulating complex industry-wide challenges and opportunities, in a simple, easy to digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full funnel objectives.
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Expert in digital marketing.
Preferred qualifications:
- Strong understanding of TikTok's product & measurement suite.
- Excellent critical thinking & analytical skills.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Advertising Services
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