Associate Director of Corporate Marketing
Contract Type: Full time, permanent
Location: Brighton, Head Office - Remote
INTERNAL APPLICATIONS ONLY - APPLICATION DEADLINE FRIDAY 13TH MARCH
To be an enthusiastic advocate for all things Study Group – to champion new ways of communicating and positioning us to win; positioning new products, winning the hearts and minds of students, agents, sector representatives, the media and the team around you, through enthusiasm and a passion for what we do.
To develop and drive the corporate brand marketing strategy to best position Study Group, our key product categories and their value propositions and oversee the external reputation of the company. To take ownership of our external corporate communications, including traditional and corporate social media channels, events and external positioning.
ABOUT THE ROLE
* Develop and implement the corporate brand marketing strategy execution across Study Group along with brand stewardship at Study Group and Bellerbys Global levels
* Oversee Study Group’s media engagement plan, building and leveraging external links with media to increase Study Group’s positive share of voice
* Own the corporate elements of the Study Group website, overseeing the brand execution, consistent positioning across the brand hierarchy and engaging our audiences. Oversee maintenance of web content overall, ensuring Study Group’s credentials and product portfolio are represented accurately and that a strong user experience is championed across all audiences.
* Plan and oversee Study Group’s presence at industry events including exhibitions, sector engagement events, ensuring a professional approach and representation is maintained at all times (to include speaking opportunities, exhibiting presence, sponsorship etc)
* Oversee Study Group’s channel strategy for corporate social media channels to effectively position Study Group and engage with key audiences
* Position a range of Study Group spokespeople as thought leaders in their respective fields, including working with them to develop profiles, copy and access to events in conjunction with External Affairs
* Oversee engagement with university partners (media & communication peers) to develop relationships to leverage positive media opportunities and effective crisis communications plans where needed
* Coordinate Study Group proprietary events to promote specific partners or products, including gathering relevant content and media involvement and coverage
* Responsible for team management of a small team of marketing professionals (exact mix TBD)
* Own the development, stewardship and refresh of Study Group Product Category and Product Line value propositions so they are consistently positioned, used and communicated across the business
* Develop and maintain a knowledge of the sector and competitive landscape in order to shape positioning across our brand hierarchy and new product initiatives
* Engage with ISCs to develop relevant content to support channel strategy (in conjunction with the content team)
* Responsible for a range of growth driven strategic projects which may include launching new products, services and partnerships.
* Analytics and performance management
o Establish a consistent set of performance metrics and approach for regular reporting
o Report consistently on a monthly basis, the output and ROI from the team against defined performance metrics covering media engagement, channel performance, website performance and event ROI
* Team leadership
o Lead, inspire and motivate the team, driving the delivery of a high-performance coaching culture, ensuring a constant focus on the delivery of high quality outcomes
o Actively encourage and drive collaboration and innovation in pursuit of continuous improvement
o Translate marketing strategy into clear team goals through regular communication and feedback processes
o Ensure necessary frameworks, processes and tools are in place and properly used for efficient and effective operation of the product marketing function
* Financial Management
o Develop and manage against annual budget for team and activities
o Measure and report on ROI of all marketing activity
o Effectively coach team to operate in a commercial, cost focused environment
About You
Experience Required
* Degree level, or post-graduate, qualification preferably in Marketing.
* Solid experience in brand marketing, media relations, in a global organisation
* A proven track record in leading, developing and delivering value propositions and marketing initiatives with a strong results focus.
* Adept at gathering and interpreting competitor and market insights/trends.
* Experience of working in a multi-channel and matrix organisation
* Commercially astute and able to balance this against the requirement for academic excellence.
* An effective networker, able to represent Study Group to senior stakeholders.
* Excellent communications, has personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally
* Experience of and an understanding of the UK Higher Education sector desirable
* Experience driving effective change initiatives
* Experienced in leading, developing, engaging and empowering talent to drive a high-performance culture
Essential Skills
* Brand marketing expertise across a complex hierarchy
* PR & Media relations expertise
* Proposition development – messaging, positioning, competitive benchmarking
* Digital channel knowledge and experience
* Strong creative English skills (written, verbal)
* Event Management
* Good judge of creative work
Personal competencies:
* Strategic leader and thinker (inc people management & development)
* Highly collaborative, nurtures relationships, brings stakeholders on journey and encourages this behaviour within team
* Highly resilient and able to thrive in a changing and ambiguous environment.
* Positive and enthusiastic attitude – truly believes in the importance of international education.
Desirable Skills
* Higher education experience
* Relationships with university partners
* Relationships with sector media
* Established relationships with our ISC network
* Commercial and data driven
* Knowledge of Study Group products and propositions
* International experience (experience of working globally with internal and external stakeholders)
* Analysis and performance management to determine Marketing ROI
Organisation Compliance
We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.
We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.
Do you have the right to work in the country the role is based in?*
Please detail any conditions attached to your right to work if applicable (such as restricted hours, term times only etc.). If you have a time limited right to work, please state the expiry date of your visa or permit.*
Please provide any and all details of friends or family members currently working in the business or close relationships with existing employees or employers within Study Group. If none please state 'N/A'.*
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