The Communications Manager is a key role in the planning and delivering of high quality, integrated internal and external communications to increase awareness of and drive engagement with The Children’s Trust, as part of the Fundraising and Communications Directorate. Working alongside senior colleagues in marketing, media and digital, the role helps ensure our communications are well planned, effective, aligned and consistent, using insight and evaluation to demonstrate impact.
Consistency of Brand and Messaging, content and story gathering
1. Build relationships with staff, volunteers and families, telling the stories of The Children’s Trust, to be delivered through a number of channels and who can, alongside celebrities, become ambassadors for the charity
2. Drive consistent use of The Children’s Trust key messages across all communications channels
3. Work alongside the Senior Marketing Manager to keep style guidelines updated and refreshed on a regular basis
4. Work with the Senior Media and Communications Manager to ensure communications collateral is regularly updated, particularly where children and families feature, ensuring it is in line with the charity’s consent process
5. Work with the creative team to ensure brand guidelines are refreshed and updated and that there are toolkits and templates available to wider staff
6. Assist withthe creati...