Brand Consultant
Rate: Up to £300-£400 a day
Remote – Occasional travel
12 Months
Inside IR35
Key Skills: pharmaceutical and experience of leading a new brands from start to finish
Role Purpose
~Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function
~Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Major Accountabilities
~ Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
~ Prepares content of Integrated Brand Teams and Launch Teams
~ Runs market research programs & market insights for responsible brand and monitors /anticipates market development
~ Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
~ Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
~ Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
~ Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
~ Identifies area market insights and opportunity via customer interactions
~ Executes central marketing activities as well as regional initiated marketing activities
~ Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
~ Compliance with applicable policies, procedures and other regulations
Key Performance Indicators
~ Market share & market share growth
~ Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
~ Ensure full compliance to all regulatory requirements
Education & Qualifications
Experience
~ Cross Cultural Experience
~ Operations Management and Execution
~ Project Management Skills
If you are interested please apply or send your CV to luke.sandilands@com