B2C Growth Marketing Executive
Location: Ayrshire or Bristol
Reporting to: Head of Marketing
Contract: Full-time, hybrid (2–3 days per week in office)
Salary: £30,000 - £40,000
Overview
An established education-focused organisation is looking to appoint a commercially driven B2C Growth Marketing Executive to accelerate online sales via its direct-to-consumer website. This is a newly created role, designed to support the scale-up of B2C ecommerce performance across both UK and US markets.
The successful candidate will play a key role in improving conversion rates, executing targeted digital campaigns, and delivering measurable revenue growth. This position suits a performance-led marketer who is confident using digital channels, managing paid media budgets, and optimising campaigns to achieve strong ROI.
Success in this role will be measured primarily against sales performance and conversion metrics.
Key Responsibilities
1. Own and drive growth of online sales, with accountability for revenue, conversion rates, and core ecommerce KPIs.
2. Analyse ecommerce and website performance to understand customer behaviour, checkout journeys, and lifecycle trends, identifying opportunities for optimisation.
3. Track, evaluate, and report on campaign and sales performance, translating insights into clear recommendations.
4. Plan and deliver ecommerce-led marketing campaigns, including promotions, launches, and seasonal activity.
5. Adapt and repurpose existing content (blogs, graphics, video) into effective B2C-focused marketing assets.
6. Manage email marketing activity, including campaigns, workflows, landing pages, and on-site updates to support offers and promotions.
7. Create, launch, and optimise paid campaigns across Google and social platforms, ensuring spend is controlled and performance-focused.
8. Tailor messaging, tone, and creative for different audiences, with particular attention to UK and US market nuances.
9. Collaborate closely with internal teams to ensure customer needs are reflected clearly in messaging and campaign execution.
10. Maintain consistency across all customer touchpoints and digital channels.
Experience & Background Essential:
11. Minimum of 3 years’ experience in a digital marketing or ecommerce-focused role, with proven impact on online sales or conversion performance.
12. Hands-on experience planning and delivering end-to-end digital marketing campaigns.
13. Strong understanding of ecommerce metrics and customer journey optimisation.
14. Confident using analytics platforms, CRM/email tools, and content management systems.
15. Experience creating or adapting content for consumer or parent-focused audiences.
16. Proven ability to create, manage, and optimise paid advertising across Google Ads and social media platforms.
17. Experience managing marketing or paid media budgets and reporting on ROI.
Skills & Attributes
18. Commercially minded with a strong sense of ownership and accountability.
19. Data-literate, able to interpret performance metrics and turn insights into action.
20. Creative and resourceful, with the ability to repurpose existing assets effectively.
21. Highly organised and comfortable managing multiple campaigns simultaneously.
22. Confident tailoring messaging and creative formats for different markets and audiences.
23. Comfortable making data-led decisions using web and ecommerce analytics tools.
Tools & Platforms The role will involve regular use of:
24. Paid and organic social platforms, including Meta and X/Twitter
25. Google Ads and social ad managers
26. Email marketing and CRM platforms (e.g. HubSpot, Mailchimp or similar)
27. Marketing automation and workflow tools
28. Web and ecommerce analytics platforms (e.g. Google Analytics, Matomo or similar)
29. CMS platforms such as WordPress for landing pages and website updates