Social Media Manager
Type: Full-time
About Us
Dream Mentoring is a self-development and mindset coaching business founded by Tom Smyth, an entrepreneur and mentor dedicated to inspiring people to reach their highest potential. Alongside the business, Tom Smyth's personal brand (@tomsmythentrepreneur) continues to grow as a hub for motivation, business insights, and entrepreneurial guidance.
We are seeking a creative and results-driven Social Media Manager to oversee and grow both the Dream Mentoring brand and Tom Smyth Entrepreneur personal brand across multiple platforms.
Role & Responsibilities
•* Content Strategy & Creation*
•* Develop and execute a social media strategy aligned with the brand voice and goals of both Dream Mentoring and Tom Smyth Entrepreneur.*
•* Plan, create, and schedule engaging content (posts, reels, stories, carousels, graphics, captions).*
•* Stay on top of trends, formats, and platform updates to keep content fresh and impactful.*
•* Community Growth & Engagement*
•* Manage daily interactions on all platforms (Instagram, TikTok, LinkedIn, YouTube, etc.).*
•* Build and engage with an active community, responding to comments, DMs, and fostering genuine connections.*
•* Collaborate with followers, clients, and brand partners to amplify reach.*
•* Brand Alignment & Storytelling*
•* Ensure messaging across platforms reflects Dream Mentoring's mission and Tom Smyth's entrepreneurial journey.*
•* Highlight success stories, motivational insights, behind-the-scenes content, and personal brand storytelling.*
•* Analytics & Growth Tracking*
•* Monitor, analyze, and report on performance metrics (reach, engagement, followers, conversions).*
•* Optimize strategy based on data-driven insights to increase brand awareness and lead generation.*
•* Collaboration & Campaigns*
•* Work closely with Tom Smyth to align social media activity with upcoming launches, speaking events, and mentoring programs.*
•* Manage paid ad campaigns (where applicable) to boost visibility and conversions.*
•* Coordinate with designers, videographers, or external agencies as needed.*
Skills & Qualifications
•* Proven experience managing and growing social media accounts for personal brands or businesses.*
•* Strong understanding of Instagram, TikTok, LinkedIn, YouTube, and content trends.*
•* Excellent writing skills with the ability to create motivational, professional, and engaging captions.*
•* Creative eye for design and storytelling (experience with Canva, Adobe, or similar tools is a plus).*
•* Knowledge of analytics tools and data-driven decision making.*
•* Highly organized with strong time management and ability to handle multiple projects.*
•* Passion for personal development, mentorship, and entrepreneurial content is a major plus.*
What We Offer
•* Opportunity to shape and grow two inspiring brands with international reach.*
•* Creative freedom and space to innovate with content and campaigns.*
•* Flexible working arrangements (remote-first).*
•* A chance to be part of a purpose-driven business that transforms lives through mentorship and motivation.*
Job Type: Full-time
Pay: £30,000.00 per year
Work Location: In person