Overview
We are looking for a Brand and Campaigns Marketing Manager who will lead the development and execution of brand and campaign strategies that drive awareness, engagement, and growth. Reporting to the Head of Brand and Campaigns, you will be at the intersection of creativity and performance, work with agencies, media partners and in-house teams, and make big ideas work across multiple channels.
Responsibilities
* Creative Development: develop new and compelling ways to sell the Experian brand to consumers; utilise a mix of agency and in-house resources and manage relationships to produce effective messaging across all channels; drive innovation in creative and media approaches to keep Experian ahead of the curve.
* Media Strategy and Planning: use a mix of traditional and innovative routes to get the Experian message in front of the consumer where it will be most effective; develop the media plan with our media agency, the media owner, or content creators.
* Performance & Measurement: define KPIs and measurement frameworks for all brand and campaign activity; monitor performance, improve in-flight campaigns, and deliver actionable insights to stakeholders.
* Cross-Functional Collaboration: partner with Product Marketing to develop go-to-market plans for new product launches; work with Insight and product teams to understand the target audience and uncover proof points to inform creative and messaging; ensure all brand and campaign activity is integrated across touchpoints including digital, CRM, social, and offline channels.
Qualifications
* Proven track record in brand and campaign management within consumer-facing businesses.
* Hands-on experience managing creative and media agencies.
* Strong knowledge of video channels (TV, YouTube, BVOD, social), audio (radio, podcasts), outdoor, and media partnerships.
* Strategic outlook with the ability to translate insights into impactful campaigns.
* Strong understanding of media planning principles and performance optimization.
* Data-driven with experience in campaign measurement and reporting, and knowledge of brand tracking, econometrics, or marketing effectiveness frameworks.
* Familiarity with digital marketing tools, analytics platforms, and new media trends.
* Experience in financial services or a regulated industry.
Additional Information
Benefits package includes: hybrid working – 2 days in the office; great compensation package and discretionary bonus plan; core benefits include pension, Bupa healthcare, Sharesave scheme and more; 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We are an equal opportunity and affirmative action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: D/EB8
Experian Careers - Creating a better tomorrow together. Find out what it’s like to work for Experian by clicking here.
Employment type
* Full-time
Job function
* Information Technology
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