Title: Team Leader (Product Partnerships)
Reports to: Head of Group Sales
Department: Product Partnerships
Hours: Permanent, full-time (39.5 hours per week) Mon to Thursday 9:00am to 6:00pm and Friday 8.30am to 5pm.
Location: Huddersfield, HD22XB
Who are we?
We are Ello Group, the people who create everlasting connections between brands and consumers., We provide some of the UK's biggest brands Compare the Market, Vue Pass, Vodafone, Lloyds, NatWest andto name a few with the tools to give consumers genuinely rewarding acquisition, engagement, and loyalty schemes.
Bringing brands and consumers together is our bread and butter. From food to films, coffee, and more our homegrown brands tastecard, Coffee Club, and Gourmet Society help people save money on the things they love without compromising on their lifestyles.
Product Partnerships Team:
We are social butterflies. We are full of energy, drive, and tenacity, and our team spirit is second to none. We're not just a team of colleagues. We are family. We create a buzzing atmosphere daily in the business, celebrate the good times together, and continually grow by supporting one another.
Day to day, we are responsible for building, maintaining, and creating five-star relationships with prospective and existing partners. We manage the recruitment and retention of independent partners to offer all our members from B2C, B2B, Employee Benefits a fantastic variety of venues, showcasing our brilliant products and offers. With the cost of living on the rise for businesses and individuals alike, we are proud to support consumers and the hospitality industry and really make a difference. There is no better time to be helping restaurants increase their footfall alongside saving consumers money
Role Purpose: We help the hospitality industry drive footfall while giving consumers great value through our discount products. Your mission is to build and lead a small, high-performing team that currently signs up and activates independent restaurants and coffee shops into our partner network, ensuring offers go live quickly and deliver ongoing value. You will carry your own personal target while coaching the team, embedding best-practice sales discipline, and leading from the front.
Key Outcomes: Restaurant & Coffee Shop acquisition & activation: Team consistently meets monthly sign-ups; partners go live with compliant, high-quality offers.
Pipeline quality & forecast accuracy: Clean CRM, and weekly forecasts within agreed variance.
Coaching culture: Clear development plans, regular 1:1s, coaching, and quarterly touchpoints aligned to our performance framework.
Leading by example: Team sees you prospecting, pitching, and closing consistently delivering against your own quota while supporting theirs.
Partner satisfaction: Early-life health checks to reduce early churn.
Responsibilities:
Lead, coach, and develop: Own the daily rhythm: stand-ups, deal strategy huddles, pipeline reviews, and end-of-week wins/learns.
Run structured 1:1s, skill observations, and action plans; deliver targeted coaching and role-plays.
Set clear standards for outreach volume, conversion rates, and CRM hygiene; model the behaviours you expect.
Recruit restaurants and coffee shops: Support the team on prospecting independent restaurants and coffee shops via phone, email, social and some in-person visits; qualify decision-makers, tailor propositions, and close.
Negotiate terms and ensure offer compliance with brand guidelines; coordinate smooth handovers to onboarding/support.
This role may expand to include additional products or services if required by future business strategy.
Manage performance & pipeline: Build a clear territory/vertical plan; allocate accounts and goals across the team.
Track weekly KPIs (meetings, proposals, win rate, average time-to-live, activation %, early churn) and address bottlenecks fast.
Deliver accurate monthly/quarterly forecasting and pipeline commentary to Head of Product Success.
Process, tools & compliance: Partner with Marketing on lead quality and messaging to new partners.
Work with onboarding team to ensure new partners get the right support.
Champion consistent use of CRM.
Adhere to data/privacy policies and brand/offer standards; maintain accurate records for quality and audit.
Always ensure compliance with company policies in line with ISO 27001:2022, BS 10012:2017, ISO 50001:2018, ISO 22301:2019.
Measures & KPIs Team: New restaurants signed per FTE; conversion rate from meeting ? deal
Personal: % of personal quota; win rate; average deal cycle.
Quality: Data hygiene score; call quality/coaching completion; forecast variance.
Requirements: Proven sales leadership in field or inside sales, ideally hospitality.
Track record of hitting personal targets while managing team performance.
Excellent coaching skills: call-listening, objection handling, and structured development plans aligned to quarterly touchpoints.
Disciplined pipeline management and forecasting; strong command of CRM (e.g., Salesforce).
Grit, positivity, and the ability to energise a small team in a fast-moving environment.
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