Senior Paid Search Executive
Location : Remote
Contract: Permanent
About Twinkl:
We're here to help those who teach. At Twinkl, weve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. As the Senior Paid Search Executive, you will be responsible for the development, management, and optimisation of our global paid search marketing campaigns. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.
Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
Data-Driven Strategy & Execution
Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.
Budget Management
Communicate performance updates, strategies, and opportunities to senior stakeholders.
Stay updated with the latest developments in paid search and broader digital marketing.
Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
~ Experience with A/B testing tools and techniques.
~ Ability to analyse large datasets and extract actionable insights to improve campaign performance.
~ Excellent communication skills and ability to present data-driven recommendations to stakeholders.
~ In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a Me day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Referral scheme
Company sick pay after 3 months of service
After probation - cycle-to-work scheme
Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave