Role Summary
We are seeking an experienced Marketing Manager to join the EMEA North Region on a 12 month Fixed Term Contract. The role reports to the Marketing Director for EMEA North and works closely with the other regional marketing teams across EMEA.
What You Will Do
1. EMEA North Direct Marketing Lead – develop and execute on the plan for targeting end users across the EMEA North region with the inclusion of campaigns managed centrally, as well as regional specific initiatives, such as local campaigns and events.
2. Maximising Demand Generation - take responsibility for demand generation for EMEA North, ensuring tracking and reporting on OKRs each quarter. Constantly review what is working, dig into patterns, issues and investigate problems in lead generation and conversion. Work closely with the EMEA Sales Development Director to maximise the ROI from MQLs and what Marketing can do to drive greater success.
3. Work with the sales team to develop customer case studies – owning the end-to-end creation of video and written case studies, as well as looking at other opportunities for maximising customer advocacy.
4. Drive lead generation and awareness through regional programmes across external media agencies, ABX campaigns through 6sense and lead nurture.
5. Sales Alignment – Build stakeholder relationships with the high-touch sales management team within EMEA North. Ensure that the full program of marketing activities ( corporate campaigns, local campaigns, virtual events, face-to-face events, digital marketing and telemarketing) fulfils their requirements and supports them in achieving their quarterly sales targets.
6. Planning, Reporting & KPIs - Ensure a clear program of activity is planned for each quarter and report back on results.
7. Budget - Effectively manage and report on the marketing budget you own, ensuring all spend generates a clear ROI and is linked to agreed OKRs for EMEA North.
8. Work effectively as part of the Field Marketing team contributing to overall team success and suggesting improvements to maximise performance.
What You Will Bring
9. Experience and desire to work in a dynamic, fast-paced, B2B global organisation
10. Ability to implement and measure a marketing plan
11. Good understanding and experience in all elements of the marketing mix, with a particular strength in event management
12. An aptitude for problem solving and analytical skills
13. Excellent written and verbal communication, and presentation skills
14. Project management skills and ability to work cross-functionally, with multiple stakeholders
15. Experience of tracking and reporting on marketing activities using Power BI
16. Ability to work independently and in a team environment
17. Educated to Degree level - Marketing or Business preferred
18. Marketing qualification CIM or equivalent (or working towards) preferred
*Requirement to work as part of global organisation and ability to flex hours to work across multiple time zones *Occasional travel across the region to attend events and team meetings #B2Ready to Join Us?At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply. What's Great About Sophos?· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit· Employee-led diversity and inclusion networks that build community and provide education and advocacy· Annual charity and fundraising initiatives and volunteer days for employees to support local communities· Global employee sustainability initiatives to reduce our environmental footprint· Global fitness and trivia competitions to keep our bodies and minds sharp· Global wellbeing days for employees to relax and recharge · Monthly wellbeing webinars and training to support employee health and wellbeing