Overview
Role: Digital Marketing Manager
Location: Bedford College - Cauldwell Street Campus
Salary/Benefits: Salary between £41,086 and £47,971 per annum DOE and Qualifications; 27 days annual leave plus Bank holidays; People’s pension; Retail and Leisure Discounts; opportunities for professional and personal development; access to college courses.
Hours/Weeks: 37 hours per week
Contract Type: Fixed Term - Full Time - Fixed until 31 March 2027
This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, sponsorship cannot be offered and any offer of employment will be subject to evidence of your Right to Work in the UK.
About the role
We are currently seeking a Digital Marketing Manager to join our Marketing and Digital department at The Bedford College Group.
As a Digital Marketing Manager, you play an important role in the success of our students through:
* Digital Strategy & Website Leadership - Lead the development and management of the Group\'s websites, championing user experience through insight, testing and data, ensuring accurate course information, regulatory compliance, and effective delivery of web development projects.
* Content, Search & Email Performance - Oversee creation and optimisation of digital content across web, email and recruitment platforms; drive SEO and paid search strategy; manage ClickDimensions; ensure brand consistency; and report on content performance using analytics tools.
* Digital Innovation & Continuous Improvement - Identify, evaluate and implement digital innovations such as new platforms, apps and technologies; stay up to date with industry trends; enhance accessibility and UX; and lead ongoing improvements aligned to audience needs.
* Team Leadership & Cross-College Collaboration - Manage, motivate and support the Digital Marketing Team, set objectives, handle performance, oversee budgets, foster excellent customer service and work in partnership with internal teams, external agencies and key stakeholders.
* Group Representation, Events & Compliance - Represent the Directorate at internal/external meetings, support Group events (Open Days, graduations, exams), uphold safeguarding, EDI and H&S requirements, and undertake additional duties as directed.
About you
* Qualifications & Professional Development - Degree-level education in marketing, business or similar; active CIM membership with annual CPD; and ongoing commitment to updating skills and industry knowledge.
* Digital Strategy, Websites & SEO Expertise - Experience managing large, complex websites and user journeys; strong understanding of SEO, conversion optimisation and digital search strategies; and ability to work within strict brand and identity guidelines.
* Analytics, Reporting & Technical Skills - Skilled in using digital monitoring, analytics and marketing tools to inform strategy and produce performance reports; strong IT capabilities and exceptional attention to detail.
* Leadership, Communication & Content Creation - Experience managing or supervising staff, managing budgets, writing compelling digital content, and communicating confidently and diplomatically at all levels.
* Professional Values, Flexibility & Mobility - Highly organised, able to prioritise multiple workloads, aligned with organisational values (student focus, high performance, respect, openness, honesty), flexible with working hours, and able to travel independently across campuses and events.
For a more detailed breakdown of the job role and the requirements, please see the Job Description attached to this vacancy.
Safeguarding
The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to a thorough vetting process which includes an enhanced DBS check and satisfactory references.
This post is exempt from the Rehabilitation of Offenders Act 1974. The Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975 provide information about which convictions must be declared during job applications and related exceptions; and further information about filtering offences can be found in the DBS filtering guide. The Bedford College Group\'s policy on Employment of Ex-Offenders is attached to this vacancy.
Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.
Closing date: We reserve the right to bring forward the closing date of the adverts should we receive a sufficient level of interest.
We would also advise that most roles advertised on AoC Jobs are posted directly by the college or employing organisation and are not being handled by the AoC Recruitment Team. If you would like to hear about interim and/or permanent roles being handled by AoC Recruitment, please send your CV to the AOCrecruitment email address and a member of the team will be in touch.
Note
Interviews to be held: To be confirmed (TBC).
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