Overview
Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices.
In a nutshell As Wikifarmer scales its marketplace, we’re seeking a Marketplace Account Executives to drive buyer acquisition and activation across the Nordics region. You'll be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform.
You'll own the buyer sales cycle: from responding to inbound inquiries and qualifying leads, to running demos, onboarding new buyers, and facilitating their first transactions. Working closely with our Supply and Category Managers, you'll match buyer needs with supplier offerings to close deals. This is a hands-on, high-volume sales role in a fast-growing marketplace where you'll execute proven processes while contributing to their improvement.
What you'll be doing
* Buyer Acquisition & Activation
* Convert inbound demand into active buyers on the platform
* Respond quickly to buyer inquiries across email, phone, chat, and the platform
* Qualify leads through structured discovery (needs, volumes, timelines, budgets, decision-makers)
* Run tailored live demos for different buyer profiles (processors, distributors, retailers, hospitality groups)
* Guide buyers through onboarding: registration, first RFQ, platform navigation, and supplier selection
* Support buyers through their first transaction to ensure a smooth and successful experience
Outbound Prospecting & Pipeline Growth
* Engage warm and semi-warm leads (website visitors, content downloaders, high-intent accounts)
* Execute targeted outbound outreach via cold calls, LinkedIn, and email sequences
* Book discovery meetings with buyers in priority categories and geographies
* Build and nurture a pipeline of qualified buyer accounts aligned with marketplace priorities
Deal Facilitation & Closing
* Collaborate closely with Supply Managers to match buyer demand with qualified suppliers
* Present supplier options and coordinate introductions when needed
* Support RFQ comparisons, pricing discussions, and supplier selection
* Track deals from RFQ creation through to first order and activation
Pipeline Management & Performance
* Maintain accurate and up-to-date pipeline data in HubSpot CRM
* Track and hit KPIs such as response time, demo-to-activation rate, RFQs generated, and deals closed
* Provide regular pipeline updates and forecasts
* Collect buyer feedback and document learnings, objections, and winning approaches in shared playbooks
This role is for you if you bring:
* Minimum 2+ years of experience in a B2B sales role (Account Executive, SDR, BDR, or similar)
* Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces
* Proven experience handling digital sales cycles: inbound leads, qualification calls, online demos, and onboarding
* Track record of meeting or exceeding sales targets in a high-volume, execution-driven environment
* Hands-on outbound prospecting experience (cold calling, email campaigns, LinkedIn outreach), strong qualification skills and confidence running discovery calls and onboarding sessions
* Working knowledge of CRM systems such as HubSpot, Salesforce, or similar, for pipeline management
* A solution-oriented mindset: you handle objections pragmatically and focus on closing outcomes
* A collaborative nature: you work closely with Supply, Category, and internal teams to get deals done
* Data-awareness: you track performance metrics and adjust your approach based on what works
* Availability to travel once every 2/3 months to our office in Seville and/or Athens
* Full professional fluency in English and Swedish or any other nordic language
What we're offering:
* A competitive fixed salary based on experience within the following local market ranges, plus a generous uncapped commission scheme:
o United Kingdom: £32,000 – £48,200
o Spain: €27,000 – €39,000
o Sweden: SEK 430,000 – 633,000
* Private medical insurance for you and your family
* 24 days of annual leave for employees based in the UK or Spain, and 25 days for those based in Sweden, in addition to public and national holidays
* Unlimited access to Coursera for learning and development
* High ownership and development in a fast-growing team, with room to step up and advance your career
Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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