This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe.
Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets.
With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share.
Why This Role Stands Out
* Lead the digital flagship for an internationally recognised brand.
* Full commercial ownership — P&L, strategy, and execution.
* Senior remit covering the UK and European markets.
* Balance strategic vision with hands-on trading and merchandising.
Key Responsibilities
Commercial Leadership & P&L Ownership
* Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT.
* Lead monthly P&L reviews, forecasts, and KPI tracking.
* Build and execute trading strategies that maximise profit and conversion.
Merchandising & Range Planning
* Develop seasonal Open-to-Buy plans aligned to budget and growth objectives.
* Manage stock forecasting, allocation, and sell-through optimisation.
* Curate digital product assortments that drive customer engagement and loyalty.
Marketing & Campaign Alignment
* Work with marketing teams to deliver an integrated commercial calendar.
* Balance full-price sales with strategic clearance and promotional events.
* Align brand campaigns to maximise digital conversion.
Digital Experience & Operations
* Lead UX/UI improvements to increase engagement and conversion.
* Oversee site merchandising, markdowns, and promotional activity.
* Use data analytics to optimise trading and customer experience.
Strategic Projects
* Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive.
What We’re Looking For
* Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred).
* Strong merchandising, trading, and range planning expertise.
* Data-driven, commercially astute, and comfortable making decisive calls.
* Advanced knowledge of Shopify Plus (or similar enterprise platforms).
* Fluent in English (additional European languages a plus).
Excellent Salary and Perks.