Overview
We have an exciting opportunity to bring together the nation’s #1 crisp and the nation’s #1 passion point, football. With FIFA World Cup in 2026, the FIFA Women’s World Cup in 2027 and our ongoing UEFA Men’s & Women’s Champions League, this role is an excellent platform for someone who is interested in sports marketing.
Responsibilities
• Support the overall Walkers E2E FIFA World Cup campaign, including leading the WhatsApp channel integration, Walkers Fan of the Match Activation and World Cup Draw PR Activation.• Own the Walkers World Cup artwork process, working in close collaboration with Seasons team.• Lead UCL Po1 Activation, working closely with Pepsi & Carlsberg-Britvic counterparts.• Day-to-day contact with Global (Brand, Design, Comms, Genesco)• Support Walkers Max Football on-pack activation• Lead Walkers Play-on-the-Pitch Wembley initiative, together with Commercial counterpart.• Own Budget Management• Own Internal Engagement / Sales Conference activation
Qualifications
• Minimum 3-4 years consumer marketing experience• A passion for sport is preferred• Project management experience – ability to manage projects in a fast-moving environment with maturity and attention to detail.• Good consumer understanding and brand building skills, including growing brands through leveraging passion points of consumers.• Ability to operate with a high level of ambiguity.• Experience of engaging and leading cross-functional teams, internal and external partners• Budget Management experience
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