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Head of digital pr

Manchester
twentysix
Head of digital
Posted: 13 October
Offer description

Leadership & Team Development

* Set clear performance expectations, conduct reviews and address performance gaps constructively
* Ensure role clarity between Client Services and Service teams for smooth collaboration
* Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
* Maintain and ensure correct use of departmental templates and documentation
* Support resource planning, scheduling and capacity allocation
* Manage profitability, costs and resource efficiency
* Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth

Performance & Strategy

* Audit and optimise live campaigns to improve coverage quality and results
* Stay ahead of industry trends to deliver innovative and newsworthy campaigns
* Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
* Collaborate across departments for unified growth and reporting

New Business & Client Growth

* Support new business through audits, strategies, pitch materials and attending meetings
* Assist Client Services with renewals and upsells
* Ensure DPR strategies align with best practices and agency standards

Client Relationships & Reporting

* Build and maintain relationships with key accounts and ensure strong client engagement across the team
* Oversee reporting to clearly communicate KPIs and results
* Monitor service levels to avoid over or under servicing and address risks with the Operations Director
* Support strategies for at-risk or under-review clients

Learning & Development

* Stay current with DPR tools, trends and techniques
* Test and integrate new platforms, tools and AI to improve efficiency and performance
* Ensure the team meets personal and departmental goals

Short-Term Hands-On Delivery

* Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
* Conduct proactive outreach to media, influencers and journalists
* Write compelling press releases and content
* Respond to real-time news and trends for quick-win opportunities
* Track campaign performance, providing actionable insights and integrated reporting


Skills & Knowledge

* 5+ years’ experience managing DPR campaigns and strategies
* Proven record of leading and growing DPR teams
* Experience managing large, multi-industry client accounts
* Strong understanding of SEO, content and DPR strategy
* Proficient in DPR tools and software
* Excellent communication, feedback and conflict-resolution skills
* Demonstrates company values in all interactions
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