Assistant Manager | Fashion & Accessories | Central London | £25,000+ Bonus Are you a confident retail leader who thrives in bold, expressive environments? Ready to take ownership of a store that celebrates individuality, creativity, and self-expression? We're looking for an Assistant Manager to join a flagship boutique, representing a well-established lifestyle brand with a strong trading history. This is a unique opportunity to be part of a business that empowers people to embrace who they are without apology. Positivity, inclusivity, and creativity is championed, creating a space where both customers and teams feel confident, respected, and inspired. About the Role As Assistant Manager, you'll work closely with the Store Manager to support the day-to-day running of a newly expanded flagship store, helping to deliver an exceptional, judgement-free customer experience. This boutique offers a curated mix of fashion products alongside niche and personal products. You'll be someone who is not only comfortable in this space, but genuinely passionate about representing it with confidence, professionalism, and authenticity. You'll play a key role in shaping the store's identity, positioning it as a go-to destination in London for alternative fashion and lifestyle retail. Key Responsibilities Support the Store Manager in leading and motivating the team Deliver outstanding, inclusive customer service ...