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Reporting to the Associate VP, Enrollment & Dean of Admissions, the Director, Undergraduate Recruitment provides strategic leadership for all domestic recruitment initiatives, overseeing first-year and transfer student outreach across the United States. The Director supervises a team of admission professionals, manages territory development, and builds partnerships with high schools, community colleges, and access organizations to drive enrollment. The Director collaborates closely with the Directors of International Admissions, Enrollment Marketing, and Enrollment Technology to align messaging, optimize systems, and ensure a student-centered recruitment experience.
Essential Job Duties
Strategic Recruitment Leadership
* Develop and execute a comprehensive domestic recruitment plan for first-year and transfer students, including outreach to high schools, community colleges, and college access organizations.
* Supervise and support regional and campus-based admission counselors responsible for U.S. territories.
* Use year-over-year funnel metrics to evaluate territory health and meet annual enrollment benchmarks by student segment.
* Serve as a senior representative for Emerson College at high-priority recruitment events.
Territory Management & Outreach
* Assign and assess domestic territories based on enrollment priorities, past performance, and market potential.
* Provide training, guidance, and coaching to staff on best practices in territory management, school engagement, and applicant cultivation.
* Cultivate and maintain relationships with high school counselors, community college advisors, CBO leaders, and other influencers in the college decision process.
Transfer Recruitment & Partnerships
* Lead the development of strategies to recruit and enroll undergraduate transfer students, including articulation agreement support and community college outreach.
* Collaborate with academic departments, Registrar, and advising staff to ensure a smooth transfer experience for prospective students.
Application Review & Selection
* Oversee the application review and selection process for domestic first-year and transfer applicants, ensuring consistency and alignment with enrollment goals.
* Supervise and support the reading team in applying holistic review practices and consistent file evaluation across territories.
* Partner with senior admission leadership to set annual reading timelines, volume benchmarks, and counselor caseload assignments.
* Analyze decision outcomes to inform future recruitment strategies, territory outreach, and application reader training.
* Serve as a lead reader for key domestic regions and support complex or high-profile admissions decisions.
Collaboration with Enrollment Partners
* Coordinate closely with the Director, International Admissions to align communications, share insights, and collaborate on shared events where appropriate.
* Partner with the Director, Enrollment Marketing to implement campaigns, ensure accurate representation of recruitment priorities, and enhance student engagement.
* Work with the Director of Enrollment Technology to improve CRM-based workflows, monitor counselor performance metrics, and enhance the use of data dashboards.
* Work closely with the Office of International Student Affairs (OISA) to develop consistent processes and policies to support international students.
Operational Oversight & Reporting
* Manage recruitment budget for domestic travel, event participation, and professional development.
* Use Slate and institutional dashboards to analyze ROI on recruitment travel quarterly and adjust strategy based on yield rates, event attendance, and inquiry-to-application conversion.
* Regularly assess recruitment processes for efficiency, equity, and alignment with institutional goals.
* Ensure compliance with FERPA, NACAC, and other professional standards.
QUALIFICATIONS – Qualifications are deemed required or preferred and represent what is needed to perform the job effectively.
* A bachelor’s degree is required. Master’s degree is preferred.
* At least seven (7) years of progressive experience in domestic undergraduate recruiting and admission is required.
* Supervisory experience with professional admission staff is required.
* Deep knowledge of U.S. high school and community college ecosystems is required.
* Demonstrated success in territory management, transfer recruitment, and student engagement is required.
* Experience as a campus SEVP Designated School Official (DSO) is preferred.
KNOWLEDGE, SKILLS, AND ABILITIES – This may be representative but not all-inclusive of the knowledge, skills, and abilities commonly associated with the job.
* Strong public speaking, written communication, and interpersonal skills are required.
* Experience using CRM platforms (preferably Technolutions Slate) and Microsoft Office is required.
* Experience building partnerships with college access organizations, school districts, and community colleges is preferred.
* Experience with staff training, strategic planning, and process improvement is preferred.
* Comfort interpreting and presenting data to inform decisions is preferred.
* Commitment to access initiatives in recruitment is preferred.
* Ability to develop and implement strategic recruitment plans.
* Strong leadership, supervision, and team-building skills.
* Excellent analytical skills to interpret data, evaluate territory health, and assess ROI.
* Strong interpersonal and communication skills for building relationships with internal and external stakeholders.
* Proficiency in CRM platforms (especially Technolutions Slate) and Microsoft Office Suite.
* In-depth knowledge of domestic recruitment best practices, including high school and community college engagement.
* Ability to manage budgets effectively.
* Strong organizational skills with the ability to prioritize and manage multiple tasks.
* Knowledge of relevant compliance standards (FERPA, NACAC).
* Ability to train and coach staff on recruitment and territory management.
* Problem-solving and decision-making abilities.
PHYSICAL ABILITIES – Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
* Ability and willingness to travel extensively for recruitment events across the United States.
* Ability to transport recruitment materials, which may involve lifting and carrying.
* Prolonged periods of sitting, standing, and walking during recruitment events and office work.
* Ability to operate computer equipment and communicate effectively via telephone and in person for extended periods.
WORK ENVIRONMENT – Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
* Typical office environment.
Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.
Compensation: $101,200.00 - $126,500.00 annually, commensurate with experience.
Grade of Position: 23-12E
Scheduled Weekly Hours: 36.25
Division
In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week.
Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available.
Please refer to our benefits website for a full list of benefits and eligibility requirements.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Human Resources
* Industries
Higher Education
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