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Field marketing consultant - automotive (12-month fixed term contract)

Birmingham (West Midlands)
Permanent
Temporary
Inspired Thinking Group (ITG)
Marketing consultant
€37,500 a year
Posted: 27 January
Offer description

12-Month Fixed Term Contract

The Field Consultant will be responsible for supporting automotive retailers by delivering onsite marketing expertise, campaign execution, and performance optimisation. The role bridges central marketing strategy and local retailer implementation, ensuring brand consistency, lead generation, and commercial growth across the network.

Key responsibilities:

* Act as the primary marketing point of contact for assigned retailer or automotive retail partners
* Visit retailer sites regularly to review marketing activity, brand compliance, and local performance
* Build strong relationships with the Head of Business, General Managers, and marketing teams
* Work with the agency onsite support team to implement activities
* Support the rollout of local marketing campaigns
* Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events.
* Ensure correct use of brand guidelines across online and offline materials
* Coordinate local activations, events, and promotions to drive showroom traffic and leads
* Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
* Use insights to recommend improvements to retailer marketing strategies
* Produce visit reports, performance reviews, and action plans
* Educate retailer teams on marketing tools, platforms, and best practice
* Provide coaching on digital marketing, lead handling, and customer journey optimisation
* Identify growth opportunities and solve local challenges
* Liaise with central marketing teams and internal agency team


Requirements

* Experience in automotive marketing, or field-based consultancy
* Strong understanding of UK automotive retailer operations
* Knowledge of digital marketing channels (paid media, social, CRM, lead management)
* Excellent communication, presentation, and relationship-building skills
* Ability to analyse data and translate it into actionable recommendations
* Full clean UK driving licence and willingness to travel extensively


Desirable

* Experience working with OEMs, Retailer groups, or automotive marketing agencies
* Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
* CIM or other marketing qualification


Personal Attributes

* Commercially minded and results-driven
* Confident, professional, and credible with senior stakeholders
* Highly organised and able to manage a field-based workload
* Proactive, adaptable, and solution-focused


Benefits

* 25 days' holiday + bank holidays
* Annual Wellbeing Day
* Pension Scheme
* Corporate Medical Cash Plan
* Smart Working Options – spend up to 40 % of the week from home
* Access to online community platform for savings and deals
* Employee Assistance Programme
* Cycle to Work Scheme
* Monthly Employee Awards (Employee of the Month with £250 bonus)
* Raising money for charity, including a paid Volunteer Day
* Referral scheme
* Wellbeing Programme – interactive workshops and Champions
* Enhanced Family Friendly Leave


We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG has a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.


What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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