Sales Manager and Events Manager- (Food & Beverage Industry)
Nottinghamshire
£50,000
We're partnering with a fast-growing, innovative business in Nottingham that has rapidly scaled its subscription model to thousands of happy customers across the UK. With bold ambitions to expand further, they're looking for a talented UK Event Sales Manager to drive customer acquisition through events and brand ambassador activity.
This is a fantastic opportunity for someone with a strong background in subscription-based businesses who understands how to convert in-person interactions into long-term loyal customers.
The Role
You'll be responsible for building, managing, and scaling a nationwide Brand Ambassador programme - ensuring the team is in the right places, saying the right things, and delivering unforgettable customer experiences.
This role blends strategy with hands-on execution: from event planning and logistics to coaching sales teams and optimising ROI. You'll work cross-functionally with marketing, operations, and finance teams to maximise event impact and drive subscriptions at scale.
Key Responsibilities
* Lead and grow a nationwide freelance Brand Ambassador programme
* Manage end-to-end planning, logistics, and delivery of events across the UK
* Recruit, onboard, and coach Brand Ambassadors to hit ambitious subscription targets
* Set, track, and optimise sales performance and conversion metrics
* Safeguard brand standards and customer experience at events
* Build processes and workflows to support field sales effectiveness
* Analyse performance data to identify new growth opportunities
* Partner with Finance to manage budgets, forecast ROI, and report on P&L
* Align with Marketing and Growth teams to drive consistent messaging and acquisition outcomes
What We're Looking For
* Proven experience in field sales or ambassador programmes within subscription-based businesses (DTC experience highly desirable)
* A commercial mindset - comfortable managing targets, ROI, and budgets
* Strong leadership skills with experience managing remote or freelance teams
* Organisational strength with a hands-on, solutions-focused approach
* Excellent communication and interpersonal skills in fast-paced environments
* Passion for delivering outstanding customer experiences
What's On Offer
* Private healthcare including comprehensive coverage
* Annual Learning & Development budget
* Annual wellbeing allowance
* Up to 2 weeks remote working abroad per year (selected roles)
* Quarterly team events and monthly recognition initiatives
* Volunteer days and opportunities to join subsidised social/sports groups
* Exclusive discounts for employees, family, and friends
* Additional flexible perks including birthday leave and holiday buy-back options
If you're ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we'd love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat.
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