About Our Client
Our client is a well-established, family-run business with over 30 years of experience in the materials handling industry. Highly regarded for their expertise and customer-focused approach, they have built a strong reputation for delivering quality solutions to UK and international customers.
The Opportunity
We are looking for a creative and strategic Digital Marketing Executive to take on a new and pivotal role within the clients Liverpool office. This is a unique opportunity to shape how their brand is seen online and take the firm to the next level by increasing customer confidence through brand awareness.
Reporting to the Director, you will lead and manage online campaigns to drive their presence across a variety of social channels.
Key Responsibilities
* Plan, execute, and optimise digital marketing campaigns across email, social media, paid search, display, and content channels.
* Support the Director and Sales team with day-to-day marketing activities, including website management, machinery photography, and online advertising across multiple platforms.
* Create, schedule, and manage engaging content for the website and social media channels.
* Monitor and analyse website and campaign performance using analytics tools (e.g. Google Analytics), producing regular insights and reports.
* Manage email marketing campaigns, including segmentation, automation, and performance tracking.
* Stay up to date with digital marketing trends, tools, and best practices to continually improve performance.
* Track marketing spend and ensure campaigns deliver strong ROI.
Who You Are
* Proven experience in digital marketing or a similar role
* Strong understanding of social media, email marketing, SEO, SEM and PPC.
* Experience with analytics and reporting tools.
* Excellent written and verbal communication skills.
* Strong organisational skills and attention to detail.
* Ability to manage multiple projects and meet deadlines.
* Data-driven decision making.
* Creativity and strategic thinking.
* Proactive and forward-thinking approach.
* Strong problem-solving skills.
* Collaborative mindset.
Why Join?
This is more than a job; it's a chance to make your mark. Our client is dedicated to your growth, success, and well-being, offering a culture and benefits package that reflects their commitment.
How to Apply
If you are a talented Marketing Executive ready to take the next step in your career with a forward-thinking international firm, we would be delighted to hear from you.
Please submit your application to Dobson Welch to be considered for this exciting role.