About Scullion LAW At Scullion LAW, we are famous for delivering five-star service and are proud to be one of the highest-rated law firms in Scotland and the UK for our services.
We are seeking a fun, ambitious, and results-driven Marketing & PR Specialist. Working in a dynamic boutique law firm to help drive sales and raise awareness of our team's activities, you will have a creative flare backed up with a results driven and analytical approach.
You will work closely with the Director of Operations & Performance and our Digital Marketer to develop and execute the marketing & PR plan. The role would appeal to an all-rounder who has a love for all things marketing and digital who wants to make an impact and works best within a small and dedicated team.
This role involves creating and delivering comprehensive marketing strategies to enhance our sector solutions and offerings. You will work closely with key stakeholders and department leaders in the firm to help shape and deliver campaigns, PR, awards submissions and events.
As natural collaborator you will thrive working across our diverse teams, underpinning the key role marketing plays in supporting the firm's commercial objectives.
This role includes a broad programme of marketing and PR for a boutique law firm focused on analysing market and sales performance, building brand awareness, and delivering impactful marketing campaigns. Campaign Execution: Lead end-to-end delivery of marketing campaigns, fostering internal collaboration and leveraging support from specialist teams.
# Marketing Planning: Develop clear marketing plans for each campaign, defining goals, target audiences, strategies, and timelines.
# Content Development: Create high-quality, targeted content for online and offline channels, including social media, websites, PR, events, press releases and emails.
# Collaboration: Work closely with our digital marketeer who will lead on tasks such as, creative, social media, and digital marketing to develop and refine lead nurturing tactics.
# Market Research: Analyse trends, competitors, and market insights to inform strategies and shape campaign messaging.
# Creative Development: Produce creative briefs and collaborate with internal and external teams to deliver engaging content across multiple projects.
# Sales Enablement Tools: Develop marketing materials and tools to support the sales process and ensure alignment with sales goals.
# Event Planning: Budget Management: Support the Director of Operations & Performance with budget planning and tracking to ensure campaigns remain within budget.
# Brand Compliance: Act as a brand ambassador to ensure all campaigns align with brand guidelines, including content style, logo usage, and messaging standards
Degree in marketing, Business, Communications, or equivalent qualification (e.g. Experience of Radio and broadcast media planning a distinct advantage.
Experience: At least 5 years of experience in Marketing, PR and similar Public Affairs roles.
Strong project management and organisational skills with the ability to manage multiple priorities and meet deadlines.
Ideally an understanding of digital marketing and multi-channel campaign delivery such as Mailchimp or Zoho.
Ability in marketing tools such as CRM systems and analytics platforms.
Analytical mindset with the ability to interpret data and make evidence-based decisions.
Hands-on approach with creative thinking and problem-solving capabilities.
Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.
We have a fantastic benefits package which includes:
hybrid working
excellent holiday package
private health scheme
life assurance
bonus scheme