Our Client
Our client is a leading, 1000+ person built environment consultancy delivering excellence across multiple sectors. With a reputation for ingenuity, aspiration, and partnership, they provide end-to-end consultancy services across real estate, infrastructure, sustainability, and specialist markets.
The Opportunity
They are seeking an experienced Marketing Manager to develop and execute multi-channel marketing campaigns that enhance brand awareness, engage key audiences, and drive business growth. Reporting to the Head of Marketing, the successful candidate will play a crucial role in positioning this established consultancy as a market leader, generating high-quality leads, and supporting business development objectives.
Key Responsibilities
Marketing Strategy & Campaigns
* Develop and implement integrated, multi-channel marketing campaigns aligned with the company's strategic priorities
* Create compelling marketing propositions that differentiate the business across core sectors
* Drive targeted brand awareness and demand generation initiatives that support lead generation and sales pipeline growth
* Leverage digital, content, events, sponsorships, PR, and traditional marketing channels to maximise impact
Brand & Messaging
* Ensure brand consistency across all marketing touchpoints, reinforcing the company's values of quality, ingenuity, aspiration, and partnership
* Develop key messaging and positioning strategies that enhance reputation and visibility
* Work with internal stakeholders to ensure brand alignment across service lines and sectors
Content & Digital Marketing
* Oversee the creation of high-impact content, including thought leadership, case studies, whitepapers, videos, and digital assets
* Manage digital marketing strategy for campaigns, including website content, SEO, PPC, and email marketing
* Enhance the company's social media presence, leveraging LinkedIn and other platforms to engage key audiences
Business Development & Lead Generation
* Develop account-based marketing (ABM) approaches to support targeted client acquisition
* Track and analyse marketing performance, optimising campaigns to improve ROI and pipeline contribution
* Develop and implement toolkits for client facing teams
Skills & Experience Required
* Proven experience in B2B marketing, ideally within professional services, consultancy, or the built environment sector
* Strong background in developing and executing multi-channel marketing campaigns
* Ability to translate business objectives into compelling marketing propositions
* Expertise in digital marketing, content strategy, and lead generation tactics
* Strong stakeholder management skills, working effectively with senior leadership, technical teams, and external partners
* Data-driven mindset, with experience in measuring and optimising marketing performance
* Excellent written and verbal communication skills
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