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Digital marketing specialist/ manager

Edinburgh
Iconic Resourcing
Digital marketing specialist
Posted: 7 April
Offer description

Edinburgh or Manchester (hybrid)

Our client is at the forefront of strategic communications and digital campaigns. You will drive paid search strategies across key platforms, delivering high-performing campaigns that fuel client growth while leading best practice, mentoring the team and collaborating across digital and comms to create joined-up, impactful strategies.


Responsibilities

Turn client objectives into well-structured rationales and effective digital media plans.

Manage the end-to-end delivery of campaigns, from planning and activation to optimisation and performance analysis.

Manage and forecast budgets with precision, ensuring spend aligns with client priorities.

Foster strong, trusted relationships with clients and cross-functional teams.

Deliver meaningful insight through clear, data-led analysis and reporting from a range of sources.

Mentor and develop junior team members, driving quality, confidence and consistency in output.


Requirements

At least two years’ experience in a paid search role.

Proven experience using Google Ads, Microsoft Ads, and Google Analytics.

Advanced Excel skills with strong numerical, analytical, and problem-solving ability.

Clear and confident written and verbal communicator with excellent attention to detail.

We are open to candidates at both Specialist and Manager level, with the role scope and salary tailored to reflect experience and expertise. If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - robyn.christie@iconicresourcing.com.

As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.

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