Role
Senior Conceptual Designer (Maternity Cover)
Location
Kingston, England, 3 days on site
About The Role
As a key member of our creative team, you will drive scalable, high‑craft content for world‑famous brands across beauty, home care, and foods. In this position you will shape how our client uses generative AI to create on‑brand visuals, motion, and campaign assets across social, e‑commerce, retail media, and digital channels. Working in Kingston (hybrid), you will lead creative direction and design for priority brands and always‑on programmes, improving quality, speed, and effectiveness while ensuring brand safety and rights clearances.
What You Will Be Doing
* Lead concepting and art direction for AI‑first and hybrid campaigns that improve brand distinctiveness and performance
* Design repeatable AI pipelines (prompt libraries, reference sets, LoRA/ControlNet setups) that produce consistent, on‑brand results
* Create key visuals, product renders, packshots, social content, storyboards, styleframes and motion loops for priority channels
* Spearhead pilots in personalisation and content at scale for e‑commerce and retail media, improving speed to live and ROI
* Build and mentor designers, motion specialists and editors, fostering a learning culture and clear quality standards
* Collaborate with brand teams, creatives, producers, strategists, legal and procurement to ensure rights, approvals and governance
* Transform CADs, pack shots, ingredient imagery, UGC and legacy assets into new campaign‑ready content
* Shape genAI guidelines for brands, including metadata, disclosure, watermarking and accessibility considerations
* Stay ahead of AI and design developments; turn trends into tested prototypes, toolkits and training for the wider team
What You Need To Be Great In This Role
* A portfolio showing standout generative AI work and high craft design across social, e‑commerce and motion, ideally for large consumer brands
* Mastery of prompt design, reference control and post‑production to achieve repeatable, on‑brand outcomes
* Proven ability to take ideas from moodboard to final delivery, directing synthetic or live action as needed
* Expertise with tools such as Midjourney, Stable Diffusion/SDXL, Adobe Firefly, Photoshop Generative Fill, Runway, After Effects and Premiere Pro; familiarity with ControlNet, IPAdapter and LoRA training is a plus
* Experience leading end‑to‑end creative production at scale, including versioning, file hygiene, accessibility checks and DAM handover
* A talent for presenting ideas and explaining AI methods to non‑technical stakeholders, with clear, constructive feedback
* The ability to collaborate across disciplines, plan calmly under pressure and resolve ambiguity with practical choices
* An eye for responsible AI: data provenance, licences, bias mitigation, likeness and trademark considerations, and brand safety
* Professional proficiency in English and confidence working with global stakeholders
* Qualifications: formal degrees are welcome but not required. Equivalent experience counts.
Equal Opportunity Employer Statement: OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
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