What you’ll be doing
We are looking for a Search Analyst to monitor, analyze, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click‑through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Key Responsibilities:
* Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
* Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
* Analyze combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
* Identify trends, opportunities, and risks in search performance based on keyword, category and device.
* Translate search and market data into insights about user intent, demand, and search behaviour.
* Partner with marketing and trading teams to provide data‑driven recommendations.
* Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
* Ensure data accuracy and consistency across search platforms and reporting tools.
Experience that will put you ahead of the curve
Essential Skills:
* Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
* Strong analytical skills with the ability to synthesize data from multiple sources.
* Experience building dashboards and reports in analytics or BI tools.
* Ability to clearly communicate insights and recommendations to non‑technical stakeholders.
* Strong attention to detail and comfort working with performance metrics.
Desired Skills:
* Experience with blended or integrated search reporting (PPC + SEO).
* Familiarity with keyword research tools and competitive search analysis.
* Understanding of attribution and the interaction between paid and organic search.
* Experience translating macro market trends into actionable insights.
* Predictive modelling and forecasting experience.
What’s in it for you
The expected range for this role is £30,000 - £40,000.
This is a Hybrid role from our Cardiff Office, working three days from the office, two from home.
Perks
* Uncapped leave, because we trust you to manage your workload and time.
* When we hit our targets, enjoy a share of our profits with a bonus.
* Refer a friend and get rewarded when they join Future.
* Well‑being support with access to our Colleague Assistant Programmes.
* Opportunity to purchase shares in Future, with our Share Incentive Plan.
Internal job family level P5.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
J-18808-Ljbffr