Maximise revenue generation from the Club’s venue(s), including the new Kop Stand under construction during the 2025/26 season, by developing and implementing a clear strategy for the Club’s hospitality offerings to cater for all fans and guests, ensuring exceptional fan experiences and driving commercial growth through innovative venue-based hospitality initiatives.
Support the Commercial Sales Director in all aspects of the Club’s venue revenue generation, including sales of hospitality and events on both matchdays and non-matchdays.
MAIN RESPONSIBILITIES
1. Revenue Strategy: Develop and implement a comprehensive revenue strategy to maximise income from all hospitality activities and Club venues, including the new Kop Stand.
2. Matchday Sales: Maximise matchday revenue via hospitality packages.
3. Event Management: Plan and execute a range of events on matchdays and non-matchdays to generate additional revenue and engage fans and the local community.
4. Venue Utilisation: Optimise the use of the Club’s facilities for non-matchday events such as conferences, exhibitions, and private functions.
5. Customer Experience: Enhance the overall customer experience at the Club’s venues, ensuring a seamless and enjoyable visit for all visitors.
6. Stakeholder Relationships: Collaborate with the Head of Partnership Management to develop and maintain relationships with key partners, sponsors, and suppliers supporting venue revenue initiatives, including internal and external stakeholders such as fans, sponsors, and suppliers.
7. Market Analysis: Conduct research to identify trends, opportunities, and growth areas in venue revenue generation.
8. Financial Management: Develop and oversee budgets for venue activities, ensuring cost control and profitability.
9. Team Leadership: Foster a culture of excellence, innovation, and collaboration within the team.
10. Performance Monitoring: Analyze and report on the performance of hospitality revenue initiatives to senior management.
11. Other Duties: Perform additional responsibilities as required.
KEY RELATIONSHIPS
* Internal stakeholders including the Head of F&B, Head of Ticketing & Membership, Head of Partnership Management, and Head of Operations.
* International sponsors and local business partners.
SAFEGUARDING RESPONSIBILITIES
We are committed to providing a positive, safe, and supportive environment for everyone engaging with the Club. Staff must comply with all safeguarding policies and practices to embed strong safeguarding across the Club.
HEALTH & SAFETY RESPONSIBILITIES
* Take responsibility for your own health and safety, and that of others affected by your acts or omissions at work.
* Adhere to all aspects of the Club’s Health & Safety policies to meet legal obligations.
EQUALITY, DIVERSITY AND INCLUSION RESPONSIBILITIES
* Commit to promoting equality, diversity, and inclusion within the workplace.
About The Candidate
EXPERIENCE/QUALIFICATIONS REQUIRED
* A relevant degree (Business, Marketing, Event Management, etc.) or equivalent experience.
* 7-10 years’ experience in venue management, event planning, or revenue generation, preferably within sports or entertainment sectors.
PERSONAL SKILLS AND ABILITIES
* Strong understanding of venue operations, event management, and revenue strategies.
* Strategic thinking and long-term planning skills.
* Proven leadership and team management capabilities.
* Excellent communication skills for engaging diverse stakeholders.
* Analytical and problem-solving skills with data interpretation abilities.
* Commitment to delivering excellent customer experiences.
* Strong project and financial management skills.
* Ability to adapt to change and work under pressure.
* Relationship-building expertise, including managing key partnerships.
* Interest in football and industry knowledge.
About The Club
CLUB VALUES
Code of Conduct
Wrexham Football Club expects the highest standards of integrity and conduct. All employees must act in the best interests of the Club, avoiding any conduct that could harm its reputation or relationships. Discriminatory, offensive, or violent behavior is unacceptable, and all concerns will be addressed appropriately.
Equality, Diversity & Inclusion
The Club is committed to equality, diversity, and inclusion, ensuring fair access and opportunities for all, regardless of protected characteristics. We particularly encourage applications from underrepresented groups, including women, ethnic minorities, LGBT individuals, and those with disabilities.
Safeguarding and Safer Recruitment
The Club is dedicated to safeguarding children and vulnerable adults, following best practices in safeguarding and Safer Recruitment. Criminal records will be considered in the context of the role, and the Club complies with all relevant legal and ethical standards, including the DBS Code of Practice.
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