Demand Generation Marketing Manager
Our client is a fast-growing B2B SaaS business powering communications solutions for businesses. Their products are used both through channel partners and directly by end customers via online subscription.
They're scaling fast. with international expansion and investing heavily in data-driven marketing to accelerate growth.
They are seeking a Demand Generation Marketing Manager to own and scale their outbound growth engine across both channel and direct markets. This is a hands-on, data-driven role that sits at the intersection of marketing, sales, and automation.
Location: Hybrid (London)
AS DEMAND GENERATION MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:
Design and execute multi-touch outbound campaigns across email, LinkedIn, and SMS using automation tools
Own the use of Cognism, ZoomInfo, and other enrichment tools to build and maintain clean, compliant prospect databases
Track and report on outbound performance metrics including conversion rates, opportunity pipeline generated, and ROI per campaign
Run structured A/B tests to improve response and conversion rates across campaigns
Partner with sales, PPC, content, and lifecycle marketing teams to align outreach strategy and ensure seamless engagement
THE IDEAL DEMAND GENERATION MARKETING MANAGER WILL HAVE:
Proven experience in B2B SaaS demand generation or outbound marketing, ideally targeting SMBs or channel partners
Hands-on experience with data and automation platforms such as Cognism
Deep understanding of ICP targeting, lead scoring, and outbound cadence design
Strong analytical mindset - confident with performance reporting and data analysis tools
Understanding of marketing-sales alignment and CRM workflows (HubSpot, Salesforce, or similar)
WHY JOIN THIS BUSINESS AS THEIR DEMAND GENERATION MARKETING MANAGER?
Opportunity to shape the outbound marketing engine of a fast-growing SaaS business
Work across multiple brands and market types (channel and direct)
Real autonomy to test, learn, and scale campaigns
Hybrid, flexible working with a collaborative and ambitious marketing team
Competitive package for the successful candidate
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process