Job Description
Are you passionate about creating impactful shopper experiences and driving customer engagement across both retail and digital channels?
We’re looking for a Shopper Marketing Specialist (W/M) to join our team and become the key marketing point of contact for our retail partners and/or brand store.
Location: Based near Camberley, UK
Mobility: Willingness to travel is essential – a valid driving licence is required.
If you thrive in a dynamic environment and want to make a real impact in the sports industry, we’d love to hear from you!
Your missions :
* Act as the marketing liaison for strategic retail partners and internal teams.
* Deliver compelling seasonal presentations to customers, showcasing activation programs.
* Analyze shopper journeys and optimize conversion funnels.
* Collaborate with Sales to build tailored customer plans and co-op campaigns.
* Own and implement Joint Marketing Plans and Shopping Experience Frameworks.
* Develop 360° seasonal activation plans with a strong focus on online presence.
* Execute shopper marketing programs across on- and offline channels.
* Manage D2C and partner marketing plans using dedicated toolboxes.
* Ensure timely delivery of brand and product assets to retail partners.
* Track performance-based trade terms and consumer experience metrics.
* Coordinate with external agencies for branded spaces and campaign execution.
* Support digital activation for click-and-brick accounts in collaboration with e-tail teams.
* Lead retail marketing initiatives including pop-ups, window programs, and promotions.
* Contribute to trade events such as Buying Days, Showrooms, and Trade Shows.
* Produce insightful reports with actionable recommendations linked to KPIs and ROI.
* Collaborate with HQ and EMEA teams, sharing feedback and best practices.
Qualifications
Essential Skills & Experience
* 3/ 5 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods
* Experience in working directly with accounts and sports industry experience are a plus.
Essential Competencies
* Collaboration: You have the ability to work with peers and partners to drive results & improve. You can work autonomously and collaboratively to accomplish tasks quickly and accurately, you propose your support when needed to the team and business.
* Drive for results : Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.
* Customer orientation : Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.
Desired Qualifications
* Education: Bachelor or Master degree in Business with focus on marketing preferred.
* Languages: English Fluency.
* IT: command of Microsoft Office, graphic/ design programs are a plus
Additional Information
Permanent contract, Full Time
Job based in Camberley, UK
Ability to travel around London and UK
Driving licence mandatory