Job Role: Head of Digital Marketing & ContentOur Client is a Fitness, Wellbeing and Nutrition company. Due to recent company growth, they require a Head of Digital Marketing & Content professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion.This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generationDuties & Responsibilities:Digital Marketing & Growth
* Lead and execute the overall digital marketing strategy
* Grow brand awareness, reach, engagement and lead generation
* Expand the business onto new and emerging social media platforms
* Develop and manage organic and paid content strategies
* Monitor trends, analytics and platform performance
* Improve conversion across social media, email and marketing funnels
* Work closely with sales and setter teams to improve lead quality and bookings
Social Media Management
* Oversee all social media platforms including:Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms
Content Creation & Production
* Plan, script and oversee content creation
* Coordinate video production, editing and publishing
* Assist with creative direction for reels, podcasts and campaigns
* Develop high-performing hooks, captions, CTAs and educational content
* Organise and manage content shoots and production days
Podcast Management
* Assist in launching and scaling a new podcast
* Help set up and manage a podcast studio
* Coordinate guests, scheduling and production
* Manage recording, editing and publishing workflows
Email & Internal Marketing
* Manage email marketing campaigns and newsletters
* Assist with webinar and event promotion campaigns
Team Coordination & Collaboration
* Liaise with editors, VAs, setters, sales team and external partners
* Coordinate collaborations and partnership opportunities
Events & Brand Expansion
* Assist with planning and coordinating live events and workshops
* Support in-person brand experiences and client events
Person Specification:
* A minimum of 5 years experience in digital marketing, content or brand growth
* Proven track record growing social media brands and online audiences
* Strong understanding of content strategy and platform algorithms
* Experience managing podcasts and YouTube channels
For more information on this Head of Digital Marketing & Content position please contact Pauline Haughey on 02887440033 or email pauline@haugheyerecruitment.com
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