Role
The Social Media and Digital Content Manager is responsible for developing the University’s digital media, coordinating content that supports the University’s vision to be a true force for public good. From profiling student experience and life-changing research, through to the impact of our partnerships and influential alumni, our content aims to inspire and engage our community.
Focused on supporting our recruitment, advocacy, profile and reputation, you will primarily work with other content creators across the University. This means leading and coordinating our social media channel strategy, and designing and implementing campaigns, as well as improving our approach to governance, quality (including accessibility) and evaluation of our organic digital content.
You will also lead and coordinate monitoring of University social media channels, ensuring we offer excellent customer service to incoming messages, responding appropriately to queries, posts and comments, and identifying issues that require escalation.
Skills, Experience & Qualification needed
1. Details of the main qualifications, knowledge, skills, experience and qualifications essential to the post (as stated in the ‘person specification’ in the job template)
2. Knowledge of digital technologies, social media and their application in communication and marketing
3. Demonstrable experience at a strategic level of managing social media for a major brand or campaign, and in delivering engaging digital content
4. Knowledge of social media monitoring platforms for managing social media activity and delivering insights for evaluation
5. Experience of crisis communications and managing reputational issues (Desirable)
6. Understanding of our target audiences’ motivations and needs (Desirable)
7. Experience of managing others, either as direct reports or in a matrix style (Desirable)
8. Level 3 qualification. (Qualifications at this level include A levels. Please view the full list.) We also welcome applicants with equivalent non-UK qualifications or equivalent professional experience.
9. Taking ownership for / Hold a significant role in the delivery of distinct pieces of work e.g. leading a project
10. Gather, analyse, interpret and report complex data/information
11. Use digital technologies including Google applications and/or Microsoft Office
12. Communicate effectively in verbal and written formats, including the use of a variety of digital tools
Interview date: To be confirmed
For an informal discussion about the post, please contact: Deb Ward, Head of Internal Communications at deb.ward@york.ac.uk
The University strives to be diverse and inclusive – a place where we can ALL be ourselves.
We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.
We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork