A B2B financial services provider is seeking a Campaign Executive to execute on and offline acquisition & retention campaigns for a key B2B business unit.
Responsibilities:
* Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies for both brands to help drive their organic growth
* Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
* Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
* Work closely with external digital agency to monitor and manage PPC campaigns
* Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
* With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
* Manage brands’ marketing budgets and demonstrate clear ROI against activity
* Identify and implement new marketing trends, techniques and opportunities
Requirements:
* B2B Marketing experience within the insurance sector is essential
* Experience implementing and managing B2B marketing strategies and campaigns
* Strong digital marketing capability, including paid social & display as well as SEO and PPC
* Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
* Proficient with analytical tools and measurement of ROI
* Experience of owning and leading marketing projects from scratch
* UK experience is essential.
£35-40,000 Basic Salary - Dependant on Experience