Primary location:Lancaster,Pennsylvania
Relocation offered:No
Employment status:Full:Time
Travel:11:25
Non:compete:No
The estimated base salary range for this role is 125,000 to 155,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors
What does it mean to work at Armstrong?
It means being immersed in a supportive culture that recognizes you as a key player in Armstrongs future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.
By joining us, youll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:
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A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long:term disability coverage, vacation and sick time, product discount programs and many more.
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Personal development to grow your career with us based on your strengths and interests.
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A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
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A working culture that balances individual achievement with teamwork and collaboration. We draw on each others strengths and allow for different work styles to build engagement and satisfaction to deliver results.
Reporting to the Sr Director, Marketing and eCommerce, the Public Relations and Events Manager will develop and implement strategic public relations initiatives and manage high:impact trade shows and events. This role will focus on building brand visibility, credibility, and reach through media relationships, content creation, and event management. The ideal candidate will have a mix of creativity, strategic thinking, and strong project management skills to drive brand awareness, enhance the company's public image, and engage key stakeholders while being able to effectively measure the impact of their efforts.
What's in it for you
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Play a role in shaping the voice of a growing brand
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Build relationships cross:functionally within the organization and also with media outlets and more.
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Work with great teams who thrive on creativity and collaboration.
What You'll Do
PR Strategy and Execution
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Develop and execute comprehensive PR strategies to increase brand visibility and enhance reputation.
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Own and cultivate relationships with trade publications, media outlets, and press contacts to ensure consistent and positive media coverage.
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Write, edit, and distribute press releases to the media, maintaining a high standard of content quality.
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Provide support to Corporate Communications, ensuring internal and external messaging is aligned.
Content Creation and Strategy
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Create compelling content including op:eds, blogs, social media posts, and other communications to support the PR and event strategy.
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Develop key messaging and narratives that resonate with target audiences and reflect brand values.
Media Relations and Influencer Engagement
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Build and nurture strong relationships with key influencers, thought leaders, and brand ambassadors.
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Partner with social media team to find new influencers and grow engagement and impact on sales growth.
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Leverage partnerships to enhance brand credibility and reach through collaborations, guest posts, interviews, and more.
Analytics and Reporting
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Partner with Analytics team to develop measurement process to tie media coverage and reach with success of strategic business outcomes.
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Monitor and report on key P