Product Marketing Manager, HR & Payroll
We’re looking for a Product Marketing Manager to help shape the future of Sage’s HR & Payroll portfolio in the UK. In this role, you’ll be at the heart of how we connect with customers, understanding what they need, what drives them, and how our solutions can make their working lives easier. You’ll bring together market trends, customer insights, and commercial strategy to build propositions that truly stand out.
You’ll work closely with our Product, Marketing, and Go-To-Market teams to define, launch, and grow our products in the UK market. From crafting compelling value propositions to ensuring successful product launches, you’ll be driving the strategies that fuel our growth and delight our customers.
This role is hybrid, based 3 days a week in our Newcastle office.
What you’ll do
* Set the strategic direction: partner with Product Management to define where we go next; shape the long‑term vision for HR & Payroll in the UK and ensure our roadmap delivers on customer needs and commercial ambition.
* Know the market better than anyone: be our eyes and ears – deeply connected to customers, competitors, and emerging trends. Your insights will fuel bold, actionable growth plans that keep us ahead of the curve.
* Define pricing, packaging and positioning: lead pricing, packaging and positioning strategies that are simple, compelling and built to convert. Make it easy for customers to say “yes.”
* Launch with impact: own the launch strategy from discovery through to clearly defining winning propositions, then partner with R2R colleagues to deliver launch plans and execute.
* Be the storyteller: craft messaging that resonates. Bring our value to life through customer stories, website content and sales enablement that connects emotionally and commercially.
* Inspire and influence: be the go‑to expert for our HR & Payroll portfolio. Share thought leadership and market knowledge that energises internal teams and positions us as innovators externally.
Who you are
You’re a strategic thinker with a creative edge and thrive on turning insight into action. You love understanding customers, exploring what drives their decisions, and translating that into strategies that move the needle. You bring strong experience in product marketing, ideally within the HR or payroll software space, and a deep understanding of the UK market. You’re confident working across teams, balancing multiple priorities, and naturally simplify complex ideas into clear, engaging messages. Most importantly, you’re curious, collaborative, and driven by impact. You don’t just follow trends – you spot opportunities, challenge the status quo, and help shape the direction of a growing, customer‑focused business. If you’re ready to take the lead on shaping the future of Sage’s HR & Payroll offering in the UK and work in a team that values curiosity, creativity, and collaboration, we’d love to hear from you.
Your benefits (Only Applicable for UK Based Roles)
Benefits video – https://youtu.be/TCMtTYUUiuU
* Work away scheme for up to 10 weeks a year
* On‑going training and professional development
* Paid 5 days yearly to volunteer through our Sage Foundation
* Flexible work patterns and hybrid working
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