Job Title: C4 Streaming Growth and CRM apprentice
Reports to: Growth Operations Manager
Department: Product
Location: London
Number of roles: 1
Start date: September 2026
THE C4 APPRENTICESHIP PROGRAMME
If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.
If you’d like some tips on writing your application before you apply, please watch our YouTube video,.
The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.
AM I ELIGIBLE TO APPLY?
1. You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
2. You’ll need to have a Grade C (4) or above in Maths & English GCSE
3. You can’t have already completed the qualification being offered or similar at the same or higher level
4. Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website
CHANNEL 4 BEHAVIOURS
At Channel 4, we have four core behaviours that underpin everything we do. These are outlined below, and we will be assessing candidates on these behaviours throughout the recruitment process.
Include We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
Innovate Don’t just rinse and repeat: don’t just go through the motions. Challenge positive and embrace change. Experiment & take smart risks.
Grow Question everything and school yourself. Be generous with your knowledge with others and seek feedback from them. Be clear with your objectives.
Get it done Make your time at Channel 4 count. Be a solution-finder, not a finger-pointer. Prioritise, decide and then act – always commercially.
DEPARTMENT DESCRIPTION
Channel 4 Streaming is home to original and exclusive shows, box sets of iconic series, as well as live and catch-up TV from C4’s broadcast channels. It’s the biggest free streaming service in the UK.
Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, Channel 4 Streaming reaches over 5 million monthly viewers and has more than half of all 16-34s in the UK as registered users.
The Channel 4 Streaming Product & Growth department is responsible for creating the best possible user experience on owned-and-operated platforms, one that is both seamless and engaging, and that encourages visitors to become viewers, to view more, and to return more often.
This role sits within the Growth Team, which is responsible for driving increased viewing from our Streaming viewers. This includes delivering digital campaigns across email, push and in app messaging to drive increased viewing and audience retention, as well as upselling users to our premium Product tier, Channel 4+.
KEY RESPONSIBILITES
5. Support the delivery of CRM campaigns that drive increased viewing through our customer engagement channels such as email, push notifications and in-app message.
6. Manage regular updates to our show-led campaigns to ensure that content, imagery and copy is up-to-date and aligned with the content schedule and marketing messaging, bringing your own ideas for testing and optimisation.
7. Create and present analytics reports to help the team understand campaign performance and identify any new opportunities where campaigns can be improved.
8. Work with the Growth and Research teams to run regular user surveys to gain valuable insights on viewer behaviour and satisfaction, presenting the results back to the team.
9. Support the CRM campaign programme aimed at driving acquisition and retention of Channel 4+, including campaign planning and set up, campaign reporting and competitor reviews.
10. Create regular competitor reviews to identify current trends in the video on demand marketplace.
11. Support the Growth Team with ad hoc projects and requests.
ESSENTIAL EXPERIENCE & SKILLS
As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.
12. Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
13. Attention to detail - e.g. Cashing up on tills or proofreading coursework.
14. Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
15. An understanding of and a passion for Channel 4's
16. Confirm you have Maths & English GCSE Grade C (4) or above
17. Computing skills and competence in web technologies, with an interest in HTML code.
18. Visual and creative flair to help with copywriting and image selection within our Product Marketing campaigns.
19. An interest in subscription businesses and understanding how they operate
QUALIFICATION OFFERED WITH THIS APPRENTICESHIP
LENGTH OF APPRENTICESHIP
18 Months
ALTERNATIVE APPLICATION FORMATS
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at
Take a look at our access page for more information, which you’ll find by clicking. You can also watch our YouTube video,.
RELOCATION
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.