Role overview
* Plan, develop, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and lead generation.
* Support with campaign budgets, ensuring cost efficiency and ROI across all activities.
* Monitor and analyse campaign performance, using data-driven insights to optimise strategies and report results to stakeholders.
* Collaborate with internal teams (design, content, digital, and data) and external agencies to deliver high-quality campaigns on time.
* Lead content creation projects, including videos, photography, blogs, webinars, newsletters, and case studies.
* Oversee campaign timelines and deliverables, ensuring all activities align with business objectives.
* Stay up to date with market trends and competitor activity, applying insights to improve campaign effectiveness.
* Support event marketing initiatives, including planning and promotion for trade shows, webinars, and community events.
* Manage LinkedIn strategy and execution, ensuring consistent brand messaging and engagement.
* Ensure compliance with brand guidelines and industry regulations across all marketing activities.
Knowledge and Skills
Marketing Fundamentals: Understanding of marketing principles, branding, and positioning.
Content Cre...