Who we are in a nutshell.
At BES Group, we pride ourselves in being the leading end to end risk management solutions provider in the UK and Ireland. That means it’s our job to help keep our customers assets’ legally compliant, operational and, above all else, safe. And we do this with a team of the very best people, simple.
We are looking for an Electrical Campaign Manager to drive engagement and revenue within our Electrical division. This role will be instrumental in developing and executing highly targeted campaigns across various channels, leveraging CRM data to generate leads and nurture customer relationships.
This role is to be based in the Preston Office on a full-time basis.
What will you be doing?
You will work directly with the sales and operational teams, as well as the central marketing team to ensure all activities are aligned with the broader marketing strategy, bringing a unique blend of compelling copywriting, insightful data utilisation and personalisation to every customer interaction.
You will:
* Plan, build, and execute CRM-driven email and messaging campaigns to support lead generation, customer nurturing, and sales enablement
* Collaborate with sales, operations, and central marketing to align campaign strategy with business objectives and brand guidelines
* Create engaging, personalised content for email, SMS, and digital channels, using CRM data and A/B testing to optimise performance
* Define and manage audience segments for targeted campaigns across email, social media, display ads, and website personalisation
* Monitor campaign performance, report key metrics (e.g. open rates, CTR, ROI), and provide actionable insights to stakeholders
* Leverage CRM data to understand customer behaviours, ensure data accuracy, and drive personalised marketing across channels
* Serve as the main point of contact for CRM campaigns in the Electrical division, maintaining strong cross-functional relationships
As part of our team, you will get:
* A salary up to £50,000, depending on experience
* Company Pension Scheme
* Annual salary review
* 21 days annual leave, increasing each year up to 25 days plus 8 bank holidays
* Electric Vehicle salary sacrifice scheme
* Discounts and savings via our employee benefits portal
* Health and well being support via our Employee Assistance Programme
* Company wide volunteering scheme
* Fundraising support for your chosen charity
To join our team, you will need:
* A Bachelor's degree in Marketing, Business, Communications, or a related field
* Certifications in relevant CRM platforms (e.g., Salesforce Certified Marketing Cloud Administrator/Specialist, HubSpot Marketing Hub) is desirable
* 3–5 years’ experience in CRM and email marketing, ideally within B2B or the electrical/industrial sector
* Proficient in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools
* Proven success in driving lead generation and customer retention through targeted campaigns
* Strong knowledge of email marketing best practices, A/B testing, automation workflows, and compliance (e.g., CAN-SPAM)
* Skilled in campaign copywriting, segmentation, setup, and performance reporting
* Strong analytical skills with the ability to interpret data and inform strategy
* Understanding of sales processes and how marketing supports sales goals
* Excellent collaboration and communication skills across departments
* High attention to detail and adaptability to both proactive and reactive campaign needs
* Ongoing commitment to staying updated on brand, UX, CRM, and email marketing trends
We want you to be you
Our focus on diversity, equality and inclusion is here to stay.
Our team is made up of some of the most skilled and talented people and that’s what matters to us. At BES Group, we want our people to know that they can be their true authentic selves at work, it really is that simple.
What’s more, we’re a Real Living Wage employer across our complete business and we are delighted to have pledged our committed to the military community by signing the Armed Forces Covenant.
Go for it!Research suggests that some people tend to onlyapply for rolesif they meet allrequirements. If you don't meetevery point above, but still feel like you could really help make a difference in this role, please apply, you might be exactly what we’re looking for.
To apply for this role, simply click “Apply”. We ask for some basic contact information and a CV or your LinkedIn profile, it’s that easy! Please note, successful candidates will be required to complete the relevant background checks as part of the recruitment process.
BES Group, where our people and our customers come before everything else.
*please email careers@besgroup.com if you would like a copy of the role profile
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