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The TalentPool Company provided pay range
This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
The TalentPool Company are delighed to be partnering with a high growth health & wellness SME on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Paid Media.
Founded in 2021, the company has hit £25m in revenue this year, with ambitious plans for rapid growth ahead. Backed by high-profile consumer goods & wellness industry investors, the brand has gone from strength to strength and has opened a new London office this year!
Their range of science-backed products – launched successfully into 1200 Boots stores last month and significant sales D2C, Amazon and other online partners — has already built a strong global following for this super-cool brand. This is a rare opportunity to get in early and play a key role in shaping what’s next.
The Role: Head of Paid Media
We’re looking for a commercially astute, data-driven Paid Media / Growth Marketing omnichannel leader to take full ownership of acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.
Key Responsibilities:
* Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
* Own strategy and execution for their fast-growing subscription business
* Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
* Drive conversion through landing page testing and CRO strategy
* Build effective CRM journeys (email & SMS) to deepen engagement and retention
* Deliver robust, actionable performance reporting to inform commercial decisions
* Collaborate with Brand to test creative, drive insights, and improve performance
* Understand how digital performance influences retail and omnichannel success
What We're Looking For:
* Significant experience in paid media / growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
* Proven track record scaling paid media and growing subscription models
* Experience building and leading high-performing teams in high-growth environments
* Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
* Highly commercial, analytical, and results-oriented
* A natural collaborator who thrives in cross-functional teams
* Strong communicator with a bias for action and fast execution
The Offer:
* Very competitive package
* Hybrid model – 2 days per week in their new central London HQ (but flexible for those further afield).
Why apply?
This is more than a paid media / growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Food and Beverage Manufacturing, Personal Care Product Manufacturing, and Food and Beverage Retail
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