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Customer communications specialist - b2c

Reading (Berkshire)
Project People
Communications specialist
€375,000 a year
Posted: 6 April
Offer description

Overview

You’ll create campaigns that inspire customers to join, explore, and redeem - turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results - using AI and tools to craft copy and concepts customers can’t ignore.


Job details

* Role: Customer Communications Specialist - Loyalty & Rewards (B2C)
* Engagement: Day Rate Contract
* Start date: 29 September 2025 - mid December 2025
* Location: United Kingdom — must be eligible to work without Sponsorship


Key Responsibilities

* Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
* Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
* Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
* Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
* Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
* Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.


Key Skills & Experience

* Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
* Strong stakeholder management skills with the ability to influence and build consensus.
* Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
* Outstanding copywriting and creative briefing skills that drive action.
* Comfortable using AI tools and prompt engineering to enhance creative output.
* A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.


Seniority level

* Associate


Employment type

* Contract


Job function

* Marketing


Industries

* Telecommunications and Marketing Services
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