Job Description:
At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology and urology. Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients around the world.
Every person at Ferring works together to change lives and help people build families. Our corporate teams offer empowering, innovative, challenging and rewarding careers – we are motivated to make a difference. To reach our full potential we collaborate, and respect and value diverse contributions so that we can grow as an organisation and as professionals. Together we can influence the world around us to make life and work better.
Ferring+You
The Digital and Commercial Senior Brand Manager plays a pivotal role in enhancing customer-centric digital engagement and driving commercial impact for products not actively promoted by the sales force—referred to as Commercial Portfolio products. This role bridges digital marketing excellence with commercial brand management to ensure consistent global execution, operational effectiveness, and performance tracking across markets.
Reporting to the Business Unit Director, Reproductive Medicine, you will be:
1. Leading the strategic development and implementation of digital promotion campaigns.
2. Building internal capabilities and SOPs that enable best-in-class digital engagement.
3. Ensuring integration with the Global CRM to deliver a seamless customer journey.
4. Driving commercial visibility, uptake, and lifecycle strategy for non-personal promotion brands.
Your day at Ferring - Key Responsibilities will include:
5. Lead the design and deployment of global digital marketing processes, standards, and SOPs.
6. Develop globally guided digital solutions and support their regional and local implementation to maximize business impact.
7. Drive harmonization and best-practice sharing across global, regional, and local commercial and medical teams.
8. Act as brand lead for selected Commercial Portfolio products, developing brand positioning, messaging, and integrated digital campaigns.
9. Build and execute multi-channel marketing plans (NPP) tailored to therapeutic and customer needs.
10. Collaborate with Medical Affairs, Access, and Regulatory to ensure compliant and impactful messaging.
11. Monitor brand performance and adjust tactics to drive awareness, engagement, and uptake.
12. Design and execute a global digital training curriculum with modular content tailored to regions/markets.
13. Conduct onboarding and capability workshops for local digital and brand teams, ensuring readiness for digital-first execution.
14. Ensure full integration of digital marketing activities with the Global CRM system to support a 360° view of the customer.
15. Facilitate seamless alignment between digital channels and CRM workflows to enable measurement and optimization of customer journeys.
16. Define KPIs and implement global frameworks for performance management across digital initiatives and geographies.
17. Identify, evaluate, and manage relationships with external digital agencies and platform vendors to ensure quality and efficiency.
18. Cultivate strong internal networks with Global Marketing, Regional Commercial Teams, Market Access, Medical Affairs, and IT.
19. Act as a strategic partner to RM and Gastro franchises, providing guidance on local adaptations of global campaigns and supporting local enablement of digital assets
Behind our innovation…There’s you
20. Bachelor's degree in Marketing, Business, or Life Sciences. MBA or Master’s desirable.
21. 8+ years of experience in pharmaceutical or healthcare marketing with at least 3 years in digital marketing roles.
22. Proven experience in building and executing omnichannel campaigns, including for non-sales-force promoted products.
23. Strong project management and stakeholder engagement skills.
24. Proficiency in CRM systems, marketing automation platforms, and data analytics.
25. Experience working in a global matrixed environment with cross-functional and cross-regional stakeholders.
People come first at Ferring
26. Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love
27. Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role. Subject to a minimum period of employment at Ferring
28. Parental leave for both birthing and non-birthing parents
29. Extended support on family building journey
Making a difference in the life of millions of people means we succeed by working together. Our diverse backgrounds, experiences, expertise, and perspectives enable us to find solutions to even the most challenging problems, and our success is tied to each team member’s contributions. Imagine the power of your career when it’s Ferring + You.
Behind our purpose… There’s you
If our mission and your vision are aligned, please apply!
We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.
Note to agencies:
Location:
Ferring UK