The Role
You’ll be responsible for leading and delivering all offline and above‑the‑line marketing activity, ensuring campaigns drive awareness, footfall and sales.
Key responsibilities include:
* Owning the offline marketing strategy across print, paper, radio, TV, events and integrated campaigns
* Planning and delivering end‑to‑end marketing campaigns, from briefing and creative development through to execution and post‑campaign analysis
* Managing and leading third‑party marketing agencies, including creative, media and production partners
* Briefing agencies clearly, challenging thinking and ensuring delivery against brand and commercial objectives
* Managing marketing budgets and ensuring strong ROI and campaign effectiveness
* Supporting seasonal activity, promotions, new store openings and wider trading initiatives
* Working closely with internal stakeholders across trading, operations and senior leadership
* Mentoring and supporting junior marketing team members where applicable
About You
This role suits a commercially minded marketer with strong experience in offline and broadcast marketing, ideally within a retail or consumer‑led environment.
You’ll ideally bring:
* Proven experience delivering offline, radio and/or TV marketing campaigns
* Experience working with and managing external marketing agencies
* A background in retail, FMCG, hospitality or a fast‑paced consumer business
* Strong campaign planning, organisational and stakeholder‑management skills
* A hands‑on, proactive approach with the ambition to grow and develop with the business
Why Join?
* Join a well‑known retail brand with an exciting growth trajectory
* Real autonomy to shape and deliver offline and broadcast marketing strategy
* Supportive leadership and clear development opportunities
* Fast‑paced, collaborative and commercially focused culture
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