We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fuelled by the worldu2019s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
We do our best work for brave brands and people who want to be challenged to go further and faster. Our 7,600 people across 90 markets provoke growth for some of the worldu2019s leading brands and businesses. the u00A0 support u00A0 to go further than we thought possible
We are a part of GroupM, WPPu2019s global media investment management company. com, u00A0 Twitter u00A0 and u00A0 LinkedIn u00A0 u00A0 Department
~ Worldwide Hub London
MAI Director u2013 Audible Account (Amazon company)
Precision Client Lead u2013 Audible Account (Amazon company)
This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clientsu2019 businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the worldu2019s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
Wavemaker Worldwide Activation:
Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.
Our clients in Worldwide Activation are split into 4 specialist category u00A0 hubs, this role will sit within the Entertainment category u00A0 hub u00A0 ( ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). Audible is Wavemaker Worldwideu2019s largest client and one of the worldu2019s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: As MAI Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava.
The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity. Making use of platform knowledge and account management practices, youu2019ll ensure effective management of projects to brief, schedule and budget. Campaign Management.
Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your teamu2019s adherence to Wavemaker Governance and GroupM best practices across your clients.
Strategic understanding of the clientu2019s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
Take responsibility & direct paid search performance and your wider teamu2019s deliverables.
Client & Partner Management.
Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
Oversee, as appropriate, the performance of Account Executives and Account Managers in your team ensuring that you are quality controlling work.
People Management.
Play an active role in recruitment and interviewing processes to build strong teams. Take responsibility for your UK and Global Hub teamu2019s development and career progression within the agency. Motivational people manager leading by example and coaching your team. Helping to drive process automation through adoption of scripts and efficient ways of working.
Contributes to the development of strategic revenue and service opportunities.
Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, team development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.
Experience in performance media with a good level of expertise across paid search.
Strong understanding of how search works within the performance and digital ecosystem.
Strategic understanding of how performance media can be leveraged to drive business growth
H ands-on experience in planning, buying and optimising across all channels is useful.
Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
Proven people management and leadership qualities.
All academic backgrounds will be considered u2013 qualifications in maths, data, media of interest.
Professional digital media/advertising qualifications will be of an advantage.