Marketing Manager – Leading FMCG Drinks Brand
Job Title: Marketing Manager – Leading FMCG Drinks Brand
Reporting To: UK Commercial Director
Location: London Office (EC1N)
Salary: £60,000-£70,000 + up to 10% annual bonus
Package: Pension contributions, 25 days annual leave + birthday leave, product allowances
Flexible Working: 3 days in the office vs 2 home
Type: Full-time, permanent
Are you a seasoned FMCG marketer ready to take the lead in a fast‑growing, purpose‑led drinks brand? We’re looking for a dynamic and creative Marketing Manager to drive brand growth in the UK, leading both strategy and execution.
This is a rare opportunity to combine hands‑on marketing expertise with strategic influence, shaping the UK brand strategy, activating campaigns across multiple channels, and leading a small marketing team. You’ll work closely with commercial teams to ensure marketing directly drives growth, while also championing a brand that’s making a positive impact in the world.
Key Responsibilities
* Lead and deliver the UK brand strategy and activation plan, translating consumer insights into growth‑driving marketing activity.
* Manage, mentor, and develop the Junior Marketing Manager, building a high‑performing marketing function.
* Oversee the consistent execution of brand identity, positioning, and communications across all channels.
* Drive visibility and engagement across retail, e‑commerce, direct‑to‑consumer platforms, and social media.
* Plan and execute marketing campaigns, events, brand activations, sampling, and partnerships to grow awareness and trial.
* Partner with commercial teams to ensure marketing activity supports revenue and joint business plans.
* Manage the end‑to‑end marketing budget, allocating spend to strategic priorities and ensuring ROI.
* Collaborate with international teams to align global campaigns, brand imagery, and purpose communications.
* Lead agency relationships to deliver creative, high‑impact brand communications.
* Champion the brand’s purpose and ethical positioning, ensuring it resonates with consumers and stakeholders.
Required Experience and Background
* 7+ years experience in FMCG marketing, ideally with brand management, trade marketing, digital, social, and events expertise.
* Proven ability to develop and execute strategic marketing plans that drive growth.
* Leadership experience with people management and coaching.
* Strong track record in delivering omni‑channel marketing campaigns that impact sales.
* Highly skilled in stakeholder management, communication, and influencing across teams and agencies.
* Strong creative and analytical mindset, with ability to translate insights into actionable plans.
* Passionate about ethical, impact‑led brands with high personal integrity and social conscience.
* Highly organised, adaptable, and able to manage multiple priorities in a fast‑moving environment.
* Tertiary education (Bachelor’s degree or equivalent).
* Occasional travel across the UK may be required.
* Competitive salary + up to 10% annual bonus.
* Up to 3% pension contribution on top of employee’s contribution.
* 25 days annual leave plus birthday leave.
* London office location (EC1N) with flexible working options.
Apply today or reach out directly: tom.richards@harbourneassociates.com
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